Insights

Leading behavior analytics tool Mouseflow Inc. is the leading behavior analytics tool with more than 190,000 clients worldwide. This establishes a strong market presence and indicates a high demand for behavior analytics solutions.

Recent innovation with Live Heatmaps The recent launch of Live Heatmaps demonstrates Mouseflow's commitment to innovation and product development. This new feature can be leveraged as a selling point to attract new customers seeking advanced website analytics capabilities.

New CEO appointment for growth The appointment of Mikkel Wakefield as the new CEO signifies a growth-focused strategy by Mouseflow. This leadership change presents an opportunity for sales professionals to explore potential partnerships or collaborations under new leadership.

Untapped revenue potential With revenue estimates ranging from $0 to $10M, Mouseflow presents an opportunity to engage with businesses looking for cost-effective analytics solutions. Tailoring sales strategies to cater to businesses of varying sizes and budgets can unlock untapped revenue potential.

Competitive positioning analysis Analyzing similar companies like Heap, Contentsquare, and Smartlook can provide sales development representatives with insights into Mouseflow's competitive positioning. Understanding the strengths and weaknesses of competitors can help tailor sales pitches and highlight Mouseflow's unique value proposition.

Mouseflow Tech Stack

Mouseflow uses 8 technology products and services including Xero, Cloudflare, Unbounce, and more. Explore Mouseflow's tech stack below.

  • Xero
    Accounting
  • Cloudflare
    Content Management System
  • Unbounce
    Editors
  • Highlight.js
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Intercom
    Live Chat
  • Ruby
    Programming Languages
  • HSTS
    Security

Mouseflow's Email Address Formats

Mouseflow uses at least 1 format(s):
Mouseflow Email FormatsExamplePercentage
FirstLast@mouseflow.comJohnDoe@mouseflow.com
81%
First@mouseflow.comJohn@mouseflow.com
11%
Last@mouseflow.comDoe@mouseflow.com
5%
FLast@mouseflow.comJDoe@mouseflow.com
3%

Frequently Asked Questions

Where is Mouseflow's headquarters located?

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Mouseflow's main headquarters is located at Flæsketorvet 68 Copenhagen, Denmark 1711 DK. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Mouseflow's official website and social media links?

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Mouseflow's official website is mouseflow.com and has social profiles on LinkedIn.

How much revenue does Mouseflow generate?

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As of June 2025, Mouseflow's annual revenue reached $7.5M.

What is Mouseflow's SIC code NAICS code?

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Mouseflow's SIC code is 7375 - Information Retrieval Services NAICS code is 5112 - Software Publishers.

How many employees does Mouseflow have currently?

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As of June 2025, Mouseflow has approximately 59 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer And Founder: L. S.Chief Marketing Officer: D. G.Chief Financial Officer: L. C.. Explore Mouseflow's employee directory with LeadIQ.

What industry does Mouseflow belong to?

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Mouseflow operates in the Software Development industry.

What technology does Mouseflow use?

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Mouseflow's tech stack includes XeroCloudflareUnbounceHighlight.jsLightboxIntercomRubyHSTS.

What is Mouseflow's email format?

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Mouseflow's email format typically follows the pattern of . Find more Mouseflow email formats with LeadIQ.

When was Mouseflow founded?

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Mouseflow was founded in 2010.
Mouseflow

Mouseflow

Software DevelopmentDenmark, Denmark51-200 Employees

From when website analytics was in its infancy to today – we begin each day on a mission to help businesses uncover user behavior insights that otherwise would go unseen. While thousands of analytics tools can show what's happening on your website, we know that's not good enough. So we created a tool to show you why.

Why users drop off, why they abandon their cart, why they aren't filling out your form, and more. While our technology is built for enterprise, we believe that all businesses deserve to see what's happening between clicks. Whether you're a mom and pop shop or a global corporation – it doesn't matter. Your users expect more. We're here to give you the key that unlocks the door to a world of optimization opportunities.

We are not just one tool with separate features. We are an ecosystem that works together to empower teams and drive better, more confident decisions.

With more than 190,000 clients worldwide, Mouseflow is the leading behavior analytics tool in the market.

Section iconCompany Overview

Headquarters
Flæsketorvet 68 Copenhagen, Denmark 1711 DK
SIC Code
7375 - Information Retrieval Services
NAICS Code
5112 - Software Publishers
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $10M

    Mouseflow's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Mouseflow's revenue is in the range of $10M

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