Insights

Market Leader in Behavior Analytics Mouseflow is a prominent player in the behavior analytics market with over 190,000 clients globally. Its cutting-edge technology and widespread adoption indicate a strong market presence and potential for further expansion.

Recent Product Innovation The recent launch of Live Heatmaps demonstrates Mouseflow's commitment to innovation and improving its product offerings. This new feature can be leveraged as a talking point to engage potential clients seeking advanced analytics solutions.

New CEO Appointment The appointment of Mikkel Wakefield as CEO brings fresh leadership to Mouseflow and presents an opportunity for outreach. Engaging with the leadership team can provide insights into the company direction and potential partnership opportunities.

Optimization Opportunities for Businesses Mouseflow's value proposition of uncovering user behavior insights and optimization opportunities resonates with businesses of all sizes. Highlighting how their tool can drive better decisions and improve user experience can attract clients looking to enhance their online presence.

Competitive Positioning and Differentiation Analyzing Mouseflow's competitors like Heap, Contentsquare, and Smartlook can offer valuable insights into market trends and help tailor sales strategies. Understanding Mouseflow's unique selling points can assist in positioning the company effectively against rivals.

Mouseflow Tech Stack

Mouseflow uses 8 technology products and services including Xero, Cloudflare, Unbounce, and more. Explore Mouseflow's tech stack below.

  • Xero
    Accounting
  • Cloudflare
    Content Management System
  • Unbounce
    Editors
  • Highlight.js
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Intercom
    Live Chat
  • Ruby
    Programming Languages
  • HSTS
    Security

Mouseflow's Email Address Formats

Mouseflow uses at least 1 format(s):
Mouseflow Email FormatsExamplePercentage
FirstLast@mouseflow.comJohnDoe@mouseflow.com
81%
First@mouseflow.comJohn@mouseflow.com
11%
Last@mouseflow.comDoe@mouseflow.com
5%
FLast@mouseflow.comJDoe@mouseflow.com
3%

Frequently Asked Questions

Where is Mouseflow's headquarters located?

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Mouseflow's main headquarters is located at 501 Congress Ave Suite 150 Austin, Texas 78701 US. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Mouseflow's official website and social media links?

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Mouseflow's official website is mouseflow.com and has social profiles on LinkedIn.

How much revenue does Mouseflow generate?

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As of March 2025, Mouseflow's annual revenue reached $7.5M.

What is Mouseflow's SIC code NAICS code?

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Mouseflow's SIC code is 7375 - Information Retrieval Services NAICS code is 5112 - Software Publishers.

How many employees does Mouseflow have currently?

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As of March 2025, Mouseflow has approximately 58 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer And Founder: L. S.Chief Marketing Officer: D. G.Chief Financial Officer: L. C.. Explore Mouseflow's employee directory with LeadIQ.

What industry does Mouseflow belong to?

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Mouseflow operates in the Software Development industry.

What technology does Mouseflow use?

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Mouseflow's tech stack includes XeroCloudflareUnbounceHighlight.jsLightboxIntercomRubyHSTS.

What is Mouseflow's email format?

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Mouseflow's email format typically follows the pattern of . Find more Mouseflow email formats with LeadIQ.

When was Mouseflow founded?

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Mouseflow was founded in 2010.
Mouseflow

Mouseflow

Software DevelopmentTexas, United States51-200 Employees

From when website analytics was in its infancy to today – we begin each day on a mission to help businesses uncover user behavior insights that otherwise would go unseen. While thousands of analytics tools can show what's happening on your website, we know that's not good enough. So we created a tool to show you why.

Why users drop off, why they abandon their cart, why they aren't filling out your form, and more. While our technology is built for enterprise, we believe that all businesses deserve to see what's happening between clicks. Whether you're a mom and pop shop or a global corporation – it doesn't matter. Your users expect more. We're here to give you the key that unlocks the door to a world of optimization opportunities.

We are not just one tool with separate features. We are an ecosystem that works together to empower teams and drive better, more confident decisions.

With more than 190,000 clients worldwide, Mouseflow is the leading behavior analytics tool in the market.

Section iconCompany Overview

Headquarters
501 Congress Ave Suite 150 Austin, Texas 78701 US
SIC Code
7375 - Information Retrieval Services
NAICS Code
5112 - Software Publishers
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $10M

    Mouseflow's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Mouseflow's revenue is in the range of $10M

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