Athlete Led Partnerships Leverage Bode Miller’s role as Chief Innovation Officer and co-owner to open doors with performance-driven retailers, ski resorts, and athletic ambassadors. Propose co-branded capsules, athlete appearances, and event sponsorships to drive wholesale orders and direct-to-consumer exposure.

Cross Functional Luxury Position Aztech Mountain as versatile luxury outerwear for both mountain and urban wear. Target premium department stores and multi-brand specialty retailers that serve outdoor enthusiasts and fashion-forward urban customers; offer bundles of outerwear with mid and base layers to boost average order value.

Global Wholesale Partners Pursue wholesale partnerships and flagship presence in target markets (US, Canada, UK, China, Germany, Switzerland, Austria) through regional distributors and exclusive retailers. Emphasize heritage, awards, and luxury positioning to accelerate market entry.

Design Innovation Highlight Casey Cadwallader’s design leadership alongside Bode Miller to attract retailers that value technical performance and fashion-forward design. Propose exclusive collaboration drops or retailer-specific colorways to create demand and retailer loyalty.

Experiential Activations Leverage Aspen and New York roots and ambassador program to drive experiential retail and pop-ups in ski destinations and fashion hubs. Use partnerships to pilot store-within-store concepts and ambassador-driven marketing to fuel limited editions and growth in visibility.