Luxury Product Niche Azzurra Capri specializes in high-end, Italian handcrafted leather sandals embellished with Swarovski Crystals, appealing to affluent consumers seeking luxury and exclusivity. This positions the brand well for marketing premium accessories to upscale boutiques and department stores targeting luxury shoppers.

Boutique and Department Expansion The company's presence across the United States, Mexico, Dubai, and Qatar in selected luxury boutiques and Saks Fifth Avenue indicates an opportunity to expand further into premium retail channels and high-end ecommerce platforms internationally, tapping into the global luxury market.

Growing Brand Recognition Being recognized as one of the top new designers provides a strong foundation for collaborations, influencer marketing, and event sponsorships that can accelerate brand visibility and drive sales among luxury consumers seeking new, trendy labels.

Limited Revenue Scale With revenues under 1 million dollars and a small team, there is significant potential to increase sales through targeted marketing, expanding product lines, or establishing wholesale partnerships with other luxury retailers to scale the customer base.

Digital Infrastructure The use of modern ecommerce and marketing tools like Mailchimp, Google Pay, and Shop Pay indicates readiness for digital sales channels; leveraging these technologies can improve customer engagement and streamline online sales, opening avenues for direct-to-consumer expansion.