IP Licensing Leverage IP driven lines such as the American Gods collaboration to pursue licensing partnerships with entertainment brands for limited edition meads, ciders, and beers, unlocking new distribution channels and fan buyer cohorts.

Dessert Collaborations Capitalize on current nitro mead float collaborations by targeting dessert venues, ice cream shops, and cafés for co branded menus and limited runs that pair well with sweet treats.

Wholesale Channel Growth Expand wholesale reach by pursuing new regional distributors, bars, restaurants, and craft retailers in Michigan and neighboring states, supported by a compelling product story and IP backed lines.

Experiential Marketing Use events as a growth engine by increasing tastings, pop ups, and collaboration nights at partner venues, leveraging a calendar driven outreach to build wholesale interest and repeat consumer engagement.

D2C Storytelling Strengthen direct to consumer sales through storytelling around the founders and award winning products, grow newsletter signups, and promote limited releases to drive repeat online and local store purchases.