B2B International Employee Directory
Market ResearchEngland, United Kingdom201-500 Employees
B2B International is a London-based market research firm specializing in business-to-business insights. It functions as the insights specialist for dentsu’s B2B operations, forming part of the dentsu B2B ecosystem. Its service portfolio includes branding research, competitive intelligence, customer satisfaction and loyalty measurement, market entry and opportunity assessments, and product development and segmentation studies, with the ability to conduct both single-geography and multi-country studies. The company serves firms looking to enter new markets, strengthen their market position, launch new brands, or better understand customers and competitors. Based in London, England, it maintains a mid-sized team and has pursued leadership appointments to expand its European footprint, such as naming a managing director for Europe in 2024.
1-888-653-2347 
support@leadiq.com 
