Expansion signals Recent leadership hires in Europe and DACH markets indicate active geographic growth. This presents a sales opportunity to offer tailored market entry studies, competitive intelligence, and branding research to mid-market and enterprise clients in these regions.

Emotional engagement framework Launch of the 4 Steps of Emotional Engagement framework suggests a value proposition around stronger brand connections for B2B buyers. Propose selling brand tracking, messaging optimization, and advertising effectiveness assessments to improve win rates.

Dentsu partnership Being the insights specialist within dentsu B2B implies integrated cross-agency collaborations. Target dentsu clients with end-to-end market research offerings, leveraging existing relationships for multi-service engagements.

Global reach History of international multi-country studies and recent US office expansion signals capability and appetite for global projects. Upsell multi-country market entry, segmentation, and cross-border competitive intelligence services.

Tech-enabled insights Tech stack includes Adobe Experience Cloud, HubSpot, iCIMS, and marketing ad platforms. Opportunity to pitch digital-friendly research products, automation-powered surveys, and analytics dashboards aligned with Martech teams and HR/recruiting functions.