Boutique Trademark Target B3 ESQ for capabilities in trademark and copyright protection for startups and small businesses seeking affordable, high-quality IP services with a client-centered approach.

Technology Leverage Position as a tech-enabled law firm that can streamline IP workflows, offer faster filings, and provide cost savings through automation and efficient case management tailored to lean budgets.

Founder Narrative Leverage Sandy Burchett’s expertise and personalized service narrative to open conversations with founders and small teams needing trusted, long-term IP counsel.

Scale Opportunities Identify potential cross-sell from adjacent IP areas (copyright, trademark enforcement, and portfolio management) to client prospects in creative, tech, and consumer brands.

Competitive Position Differentiate on client-centric, affordable rates and rapid attorney access as a differentiator from larger firms, targeting startups and SMBs seeking premium yet approachable IP protection.