Insights

International Expansion b8ta expanded beyond the US with a successful retail outlet in Dubai and opened a store in Tokyo and Dubai, indicating strong international growth potential and opportunities to collaborate with global retailers or brands seeking a presence in these burgeoning markets.

Innovative Retail Model b8ta's retail-as-a-service approach focuses on experiential discovery and empowerment for makers, presenting opportunities to partner with innovative brands and technology providers aiming to enhance customer engagement and showcase their products in experiential retail environments.

Funding & Investment Having raised over $88.5 million and receiving notable backing from Macy’s, b8ta demonstrates strong investor confidence, making it a promising partner for technology integrations, co-branded initiatives, or retail technology collaborations to capitalize on their innovative retail platform.

Tech-Driven Approach b8ta utilizes a diverse tech stack including cloud services, analytics, and payment solutions, which suggests opportunities to offer advanced retail technologies or data-driven solutions to enhance their customer experience or help optimize their international operations.

Strategic Partnerships b8ta has engaged with brands like Soma and CNET for co-branded experiences and events, indicating openness to collaborative marketing, experiential campaigns, or tech partnerships that can drive further engagement, brand exposure, and sales growth within their retail spaces.

b8ta Tech Stack

b8ta uses 8 technology products and services including Hudson, NetSuite, Chart.js, and more. Explore b8ta's tech stack below.

  • Hudson
    Continuous Integration
  • NetSuite
    E-commerce
  • Chart.js
    Javascript Graphics
  • HubSpot
    Marketing Automation
  • PWA
    Miscellaneous
  • Stripe
    Payment Processing
  • TypeScript
    Programming Languages
  • Google
    Search Engines

b8ta's Email Address Formats

b8ta uses at least 1 format(s):
b8ta Email FormatsExamplePercentage
FirstLast@b8ta.comJohnDoe@b8ta.com
50%
First@b8ta.comJohn@b8ta.com
28%
FLast@b8ta.comJDoe@b8ta.com
11%
First.Last@b8ta.comJohn.Doe@b8ta.com
11%

Frequently Asked Questions

Where is b8ta's headquarters located?

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b8ta's main headquarters is located at San Francisco, California 94105 United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is b8ta's phone number?

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You can contact b8ta's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is b8ta's official website and social media links?

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b8ta's official website is b8ta.com and has social profiles on LinkedInCrunchbase.

What is b8ta's SIC code NAICS code?

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b8ta's SIC code is 5731 - Radio, Television, and Consumer Electronics Stores NAICS code is 44-45 - Retail Trade.

How many employees does b8ta have currently?

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As of April 2026, b8ta has approximately 16 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Head Of Business To Business Marketing: E. J.Merchandise Manager: E. P.Retail Lead: J. J.. Explore b8ta's employee directory with LeadIQ.

What industry does b8ta belong to?

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b8ta operates in the Retail industry.

What technology does b8ta use?

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b8ta's tech stack includes HudsonNetSuiteChart.jsHubSpotPWAStripeTypeScriptGoogle.

What is b8ta's email format?

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b8ta's email format typically follows the pattern of FirstLast@b8ta.com. Find more b8ta email formats with LeadIQ.

How much funding has b8ta raised to date?

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As of April 2026, b8ta has raised $50M in funding. The last funding round occurred on Oct 31, 2019 for $50M.

When was b8ta founded?

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b8ta was founded in 2015.

b8ta

RetailCalifornia, United States11-50 Employees

b8ta was a software-powered retailer designed to improve the customer and maker experience. We helped people discover, try, and learn about new innovative products while empowering makers with a simple retail-as-a-service model that puts them in control. Sadly, in 2020 we made the tough decision to cease US operations. 

We hope you visit a b8ta store in Tokyo or Dubai!

Section iconCompany Overview

Headquarters
San Francisco, California 94105 United States
Phone number
Website
b8ta.com
SIC Code
5731 - Radio, Television, and Consumer Electronics Stores
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $50M

    b8ta has raised a total of $50M of funding over 5 rounds. Their latest funding round was raised on Oct 31, 2019 in the amount of $50M.

  • $10M$25M

    b8ta's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $50M

    b8ta has raised a total of $50M of funding over 5 rounds. Their latest funding round was raised on Oct 31, 2019 in the amount of $50M.

  • $10M$25M

    b8ta's revenue is estimated to be in the range of $10M$25M

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