b8ta Employee Directory

RetailCalifornia, United States11-50 Employees

b8ta was a software-powered retailer in the retail industry that sought to improve the experience for both customers and product makers. It aimed to help people discover, try, and learn about new innovative products while offering makers a simple retail-as-a-service model that keeps them in control. Its approach places the company at the intersection of experiential shopping and maker enablement, providing space for products to be explored and learned about in physical settings. The business was based in San Francisco, California.

In 2020, b8ta ceased US operations, while pursuing international expansion, including opening its first international outpost in The Dubai Mall. That international presence reflected a focus on enabling makers and introducing new products to customers outside the United States.

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