Hybrid electrification Recent launches of hybrid add-on electric boiler and LV-Pack low-voltage electric boiler indicate a strong push toward electrification and low-carbon steam generation, presenting cross-sell opportunities for customers seeking to reduce fossil fuel use and comply with tighter energy and emissions regulations.

Low-emission heating The EPC EL electric thermal fluid heaters offer a low-emission process heating option with no direct emissions, creating a compelling value proposition for industries aiming to meet sustainability targets while maintaining process performance.

Regeneration & recovery Introduction of DCT regenerative oxidisers and solvent recovery systems opens up upsell potential with existing boiler and thermal systems by offering integrated VOC abatement and solvent recovery, appealing to manufacturers facing regulatory constraints on emissions.

Comprehensive boiler suite Portfolio expansion with steam water tube boilers (FM Pack), rapid steam generators, and hot water options provides multiple entry points for cross-selling across industries with varying steam and heating loads, enabling tailored solutions for both new projects and capacity upgrades.

UK and regional growth Active UK market initiatives and recent UK-focused product rollouts suggest a regional growth strategy; sales teams should target facilities with aging heating assets or grid reliability concerns, leveraging electrification pathways and quick-response electric boilers.