Insights

Strategic partnerships Strong collaboration with Becton, Dickinson and Company (BD) since December 2024 indicates a proven path for co-developed or co-branded capillary blood collection solutions. Sales opportunities exist in expanding BD integration, distribution, and bundled offerings to accelerate market adoption.

Retail expansion Recent GLP-1 blood testing panels launched at retail locations in Austin and Temple show a strategy to reach high-demand, outpatient populations outside traditional labs. Opportunity for sales outreach to retailers, pharmacy chains, urgent care networks, and diagnostic kiosks to broaden access and drive volume.

Executive leadership Leadership transition with a new CEO (Web Golinkin) and board appointment signals strategic renewal and potential shifts in go-to-market priorities. Engage to align messaging with evolving corporate strategy, renewal of channel plans, and prioritization of enterprise customers.

Award-backed credibility Recognition from SXSW Innovation Awards and EFLM preanalytical conference elevates brand credibility in innovation and preanalytical excellence. Use awards to open discussions with health systems and labs seeking cutting-edge, evidence-backed automation and patient-friendly testing solutions.

Scale-ready demand BD partnership and rapid product introductions suggest readiness for scalable deployment, including hospital systems, clinics, and retail medical endpoints. Target mid-to-large healthcare networks seeking to reduce phlebotomy-related barriers, improve adherence, and optimize staffing efficiency with capillary testing workflows.

Babson Diagnostics Tech Stack

Babson Diagnostics uses 8 technology products and services including Google AdSense, The Trade Desk, Snowplow, and more. Explore Babson Diagnostics's tech stack below.

Media & News

Babson Diagnostics's Email Address Formats

Babson Diagnostics uses at least 2 format(s):
Babson Diagnostics Email FormatsExamplePercentage
First.Last@babsondx.comJohn.Doe@babsondx.com
100%
First@betterway.comJohn@betterway.com
100%

Frequently Asked Questions

What is Babson Diagnostics's official website and social media links?

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Babson Diagnostics's official website is betterway.com and has social profiles on LinkedIn.

How much revenue does Babson Diagnostics generate?

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As of August 2026, Babson Diagnostics's annual revenue is estimated to be $25M - $50M.

What is Babson Diagnostics's NAICS code?

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Babson Diagnostics's NAICS code is 6215 - Medical and Diagnostic Laboratories.

How many employees does Babson Diagnostics have currently?

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As of August 2026, Babson Diagnostics has approximately 53 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Digital Marketing Director: A. H.Director, Quality Assurance & Regulatory Affairs: J. H.Director Of Accounting: K. S.. Explore Babson Diagnostics's employee directory with LeadIQ.

What industry does Babson Diagnostics belong to?

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Babson Diagnostics operates in the Medical and Diagnostic Laboratories industry.

What technology does Babson Diagnostics use?

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Babson Diagnostics's tech stack includes Google AdSenseThe Trade DeskSnowplowAmazon Web ServicesWordPressCookieYesMailchimpMicrosoft 365.

What is Babson Diagnostics's email format?

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Babson Diagnostics's email format typically follows the pattern of First.Last@babsondx.com. Find more Babson Diagnostics email formats with LeadIQ.

How much funding has Babson Diagnostics raised to date?

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As of August 2026, Babson Diagnostics has raised $45M in funding. The last funding round occurred on Oct 08, 2024.

When was Babson Diagnostics founded?

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Babson Diagnostics was founded in 2017.
Babson Diagnostics logo

Babson Diagnostics

Medical and Diagnostic LaboratoriesTexas, United States51-200 Employees

Babson Diagnostics is a healthcare technology company that focuses on blood testing using capillary collection, aiming to deliver accurate lab results without traditional phlebotomy. The BetterWay service, developed by Babson, is positioned to reduce patient anxiety and inconvenience associated with blood draws, potentially improving testing adherence and health equity by enabling fingertip blood sampling. The company operates in the medical and diagnostic laboratories sector and has established its base in Austin, Texas, with a workforce described in the mid-sized range. In addition to its core testing approach, Babson has pursued recognition through industry awards and public announcements, including leadership changes and new testing panels rolled out at retail locations, which illustrate continued expansion of its testing capabilities. Overall, Babson sits at the intersection of clinical diagnostics and patient-centered care, seeking to shift routine testing away from traditional venipuncture toward more accessible, scalable blood testing options. }

Section iconCompany Overview

NAICS Code
6215 - Medical and Diagnostic Laboratories
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $45M

    Babson Diagnostics has raised a total of $45M of funding over 3 rounds. Their latest funding round was raised on Oct 08, 2024as a corporate_round.

  • $25M - $50M

    Babson Diagnostics's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $45M

    Babson Diagnostics has raised a total of $45M of funding over 3 rounds. Their latest funding round was raised on Oct 08, 2024as a corporate_round.

  • $25M - $50M

    Babson Diagnostics's revenue is estimated to be in the range of $25M - $50M

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