Global Leader in Biotech Bio-Rad Laboratories is a global leader in the biotechnology research industry, with a strong presence and a team of over 8,000 employees worldwide. This positions the company as a key player in the market, offering ample sales opportunities for partnerships and collaborations.

Innovative Product Portfolio With a history of providing innovative products to support life science research and medical diagnostics, Bio-Rad Laboratories has a diverse and useful product portfolio. This diversity opens up sales opportunities for cross-selling and upselling to existing and potential customers.

Strong Customer Relationships Bio-Rad Laboratories prides itself on building long-lasting customer relationships that aid in the development and introduction of new products and solutions. Leveraging these strong relationships can lead to repeat business and referrals, creating additional sales opportunities.

Technologically Advanced Utilizing a robust tech stack that includes tools like Postman, SoapUI, and Azure Front Door, Bio-Rad Laboratories demonstrates a commitment to staying technologically advanced. This tech-savvy approach can attract tech-oriented customers and create sales opportunities based on cutting-edge solutions.

Competitive Positioning In a landscape with similar companies like Thermo Fisher Scientific and Illumina, Bio-Rad Laboratories stands out for its unique offerings and global reach. Understanding and highlighting the company's competitive advantages can help drive sales and differentiate Bio-Rad in the market.