Sustainable partnerships Explore collaboration with Stork Exchange to expand sustainable resale channels for Baby K'tan carriers, leveraging their existing consumer base and eco-friendly positioning.

Healthcare philanthropy Highlight and expand programs that donate a portion of proceeds to the American Heart Association and National Down Syndrome Society to appeal to socially conscious retailers and customers.

Channel expansion Leverage omnichannel capabilities including online and US/international retail presence to pursue wholesale opportunities with baby gear retailers and specialty shops seeking award-winning carriers.

New product cross-sell Position Pet K’tan and Active Oasis lines as cross-sell opportunities to existing baby carrier customers, expanding basket size through related product families and antimicrobial tech aids.

Tech and payments Promote streamlined checkout and customer support capabilities using Google Cloud, AdRoll, Zendesk, and multiple payment options (Amazon Pay, Apple Pay, Google Pay) to reduce friction for retailers and improve customer experience.