Premium Product Expansion Nuna's ongoing launches and award-winning innovations across car seats, strollers, and travel systems position it to offer retailers a full premium lineup with exclusives; capitalize on bundled SKUs and early access programs around REVV maxx, PIPA urbn flex, and LUMN to drive category growth.

Safety Innovation Edge Awards for Best Newborn Car Seat and Innovation of the Year, plus ProxiPivot technology, demonstrate Nuna's leadership in safety features; leverage these differentiators in B2B pitches to retailers seeking advanced, safety-first products with clear value propositions.

North American Momentum Recent international press on REVV maxx launch in Vancouver, WA and multiple Mother & Baby Awards indicate growing demand in North America; target premium retailers and e-commerce platforms in the region with showroom trials, exclusive SKUs, and co Marketing opportunities.

Security as Differentiator A 2025 data breach report highlights retailer sensitivity to data security; position Nuna as a security-conscious partner with strong data practices and compliance capabilities to reassure retailers and enable secure integrations with retailers' CRM and loyalty systems.

Channel Strategy Opportunity With a mid-sized premium profile (revenue 100–250M) and a competitive set including UPPAbaby, Stokke and MIMA, Nuna is well-positioned to pursue exclusive retailer partnerships, private-label opportunities, and co-branded campaigns to deepen market penetration and accelerate growth across geographies.