Insights

E-commerce Expansion Babyshop Group's strong online presence across multiple websites and recent expansion into the Indian market through a flagship store in Chennai indicate a focus on growing their physical and digital retail footprint, presenting opportunities for omnichannel solutions and localized marketing partnerships.

Sustainability Commitment The company's automated warehouse operations run entirely on renewable energy, demonstrating their commitment to sustainability which can be leveraged to pitch eco-friendly logistics, packaging, or technology solutions appealing to environmentally-conscious consumers.

Market Recognition Winning the Brand Store of the Year award in Malaysia and active community engagement initiatives highlight Babyshop Group’s strong brand positioning and local community ties, creating opportunities for sponsorships, branded campaigns, and strategic collaborations.

Technological Adoption Utilizing advanced tech stacks like Adobe Analytics, Microsoft Azure, and cloud-based CDN services shows a forward-looking approach that can open doors for partnerships in cloud solutions, data analytics, and digital marketing services to further optimize their e-commerce capabilities.

Global Brand Partnerships Collaborations with high-profile brands like Nuna and BMW demonstrate Babyshop’s ability to execute exclusive collection launches, offering potential sales opportunities for brand collaborations, licensing, and targeted marketing campaigns aimed at their affluent customer base.

Babyshop Group Tech Stack

Babyshop Group uses 8 technology products and services including AWIN, Adobe Analytics, cdnjs, and more. Explore Babyshop Group's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • Adobe Analytics
    Analytics
  • cdnjs
    Content Delivery Network
  • WordPress
    Content Management System
  • Redis
    Database
  • SEMrush
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • Cloudflare Rocket Loader
    Web Accelerators

Media & News

Babyshop Group's Email Address Formats

Babyshop Group uses at least 1 format(s):
Babyshop Group Email FormatsExamplePercentage
First.Last@babyshop.comJohn.Doe@babyshop.com
97%
Last@babyshop.comDoe@babyshop.com
3%

Frequently Asked Questions

What is Babyshop Group's official website and social media links?

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Babyshop Group's official website is babyshop.com and has social profiles on LinkedInCrunchbase.

How much revenue does Babyshop Group generate?

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As of January 2026, Babyshop Group's annual revenue is estimated to be $1M.

What is Babyshop Group's SIC code NAICS code?

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Babyshop Group's SIC code is 5641 - Children's and Infants' Wear Stores NAICS code is 44-45 - Retail Trade.

How many employees does Babyshop Group have currently?

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As of January 2026, Babyshop Group has approximately 207 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: D. D. Y.Cpo: S. G.Chief Operating Officer: D. G.. Explore Babyshop Group's employee directory with LeadIQ.

What industry does Babyshop Group belong to?

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Babyshop Group operates in the Retail industry.

What technology does Babyshop Group use?

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Babyshop Group's tech stack includes AWINAdobe AnalyticscdnjsWordPressRedisSEMrushMicrosoft AzureCloudflare Rocket Loader.

What is Babyshop Group's email format?

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Babyshop Group's email format typically follows the pattern of First.Last@babyshop.com. Find more Babyshop Group email formats with LeadIQ.

When was Babyshop Group founded?

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Babyshop Group was founded in 2006.

Babyshop Group

RetailStockholm, Sweden201-500 Employees

Babyshop is a leading global ecommerce and retailer based in Sweden, with a physical store in Sweden. Our workforce consists of around 200 employees and over 25 nationalities. The Babyshop Group includes - apart from the physical store - the online sites Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com. The product assortment comprises baby and childrens clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories.

We also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots, and as of June 2020, all run on renewable energy.

The Babyshop Group was founded in 2006 and is minority owned by Verdane funds.

Our websites: 
https://www.babyshop.com 
https://www.lekmer.se 
https://www.alexandalexa.com 
https://www.melijoe.com/en

Section iconCompany Overview

SIC Code
5641 - Children's and Infants' Wear Stores
NAICS Code
44-45 - Retail Trade
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Babyshop Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Babyshop Group's revenue is estimated to be in the range of $1M$10M

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