Insights

Expanding Footprint The White Company is actively expanding its physical presence with new locations in both the United States and the United Kingdom, notably at Lakeside Shopping Centre expected to open in spring 2026. This provides opportunities to introduce complementary product ranges and premium home decor items to new markets.

Luxury Market Positioning With a focus on high-quality, stylish home products and a reputation for attention to detail, The White Company appeals to a premium customer segment. There is potential to upsell exclusive collections, personalized home solutions, and premium accessories to existing and new clients seeking luxury living essentials.

Strategic Partnerships Recent collaborations with shopping centers like White Rose and Lewisham Shopping Centre indicate a strategic focus on retail partnerships to boost visibility and sales. Exploring additional collaborations with premium malls and lifestyle venues could further enhance brand presence and drive foot traffic.

Leadership & Innovation Recent hires of senior marketing and commercial executives, including Fiona Gaughan and Billy Van Den Bergh, demonstrate a commitment to strengthening the brand’s market positioning. Leveraging this leadership to develop targeted marketing campaigns and new product launches can unlock growth opportunities.

Digital Engagement Opportunity The White Company's investment in a broad tech stack and established ecommerce platform signifies a strong digital foundation. Enhancing online marketing strategies, personalized experiences, and exclusive online collections could attract higher-spending customers and increase online sales.

The White Company Tech Stack

The White Company uses 8 technology products and services including Canva, Adobe Photoshop, Open Graph, and more. Explore The White Company's tech stack below.

  • Canva
    Audio, Video, Graphics
  • Adobe Photoshop
    Cad & Graphics
  • Open Graph
    Content Management System
  • Asana
    Issue Trackers
  • PHP
    Programming Languages
  • Pinterest
    Visual And User Generated Content Marketing
  • Google Analytics
    Web Analytics
  • prettyPhoto
    Web Tools And Plugins

Media & News

The White Company's Email Address Formats

The White Company uses at least 1 format(s):
The White Company Email FormatsExamplePercentage
FLast@thewhitecompany.comJDoe@thewhitecompany.com
70%
First.Last@thewhitecompany.comJohn.Doe@thewhitecompany.com
24%
FirstLast@thewhitecompany.comJohnDoe@thewhitecompany.com
5%
FL@thewhitecompany.comJD@thewhitecompany.com
1%

Frequently Asked Questions

Where is The White Company's headquarters located?

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The White Company's main headquarters is located at 101 Wood Lane, 2 Television Centre London, Greater London W12 7FR GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is The White Company's phone number?

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You can contact The White Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The White Company's official website and social media links?

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The White Company's official website is thewhitecompany.com and has social profiles on LinkedIn.

What is The White Company's NAICS code?

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The White Company's NAICS code is 44-45 - Retail Trade.

How many employees does The White Company have currently?

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As of October 2025, The White Company has approximately 1.5K employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: P. N.Chief Executive Officer: W. K.Chief Commercial Officer: N. T.. Explore The White Company's employee directory with LeadIQ.

What industry does The White Company belong to?

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The White Company operates in the Retail industry.

What technology does The White Company use?

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The White Company's tech stack includes CanvaAdobe PhotoshopOpen GraphAsanaPHPPinterestGoogle AnalyticsprettyPhoto.

What is The White Company's email format?

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The White Company's email format typically follows the pattern of FLast@thewhitecompany.com. Find more The White Company email formats with LeadIQ.

When was The White Company founded?

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The White Company was founded in 1994.
The White Company

The White Company

RetailGreater London, United Kingdom1001-5000 Employees

We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service.

We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives.

We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.

Section iconCompany Overview

Headquarters
101 Wood Lane, 2 Television Centre London, Greater London W12 7FR GB
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1994
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    The White Company's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    The White Company's revenue is estimated to be in the range of $100M$250M

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