Insights

Acquisition Opportunity Bachan’s recently expanded via acquisition by The Marzetti Company, signaling appetite for scale and integration with larger distribution networks. Target opportunities include co-packing, white-label collaborations, and distribution partnerships with national retailers looking to add a Japanese-inspired BBQ sauce portfolio.

Channel Expansion Strategic partnerships announced with Hissho Sushi, Nissin Foods, and SPAM indicate a push into cross-category collaborations and shelf-ready co-branded products. Sales reps should pursue pilots with quick-service restaurants, mainstream grocers, and specialty food channels to replicate cross-promotional success.

High Growth Potential Revenue trajectory highlights rapid year-over-year growth post-acquisition, with substantial first-two-month contributions after mid-year deal. Exploit momentum by targeting volume discounts for larger retailers, seasonal promotions, and regional rollouts to capitalize on brand enthusiasm.

Brand Momentum Active product launches such as Heritage Flavors and limited-edition collaborations provide anchors for co-marketing and in-store tastings. Leverage storytelling around family recipe provenance to secure feature placements, sponsorships, and influencer-driven campaigns in grocery and foodservice channels.

Digital & Data Tech stack includes Fullstory, iCIMS, Asana, Klaviyo, and Airtable, indicating a data-informed, scale-ready operation. Use customer data and journey insights for targeted outreach, personalized promos, and lifecycle marketing to convert interest into repeat orders across retailers and foodservice accounts.

Similar companies to Bachan's

Bachan's Tech Stack

Bachan's uses 8 technology products and services including Fullstory, iCIMS, Amazon Web Services, and more. Explore Bachan's's tech stack below.

Bachan's's Email Address Formats

Bachan's uses at least 2 email formats:
Bachan's Email FormatsExamplePercentage
First@bachans.comJohn@bachans.com
98%
Last@bachans.comDoe@bachans.com
2%

Frequently Asked Questions

What is Bachan's's official website and social media links?

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Bachan's's official website is bachans.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Bachan's generate?

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As of August 2026, Bachan's's annual revenue is estimated to be $10M - $25M.

What is Bachan's's NAICS code?

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Bachan's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Bachan's have currently?

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As of August 2026, Bachan's has approximately 42 employees across 2 continents, including North America and Europe. Key team members include Chief Sales Officer (cso): E. C., Chief Operating Officer: N. M. and Vice President Of Sales: K. S. Explore Bachan's's employee directory with LeadIQ.

What industry does Bachan's belong to?

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Bachan's operates in the Food and Beverage Services industry.

What technology does Bachan's use?

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Bachan's's tech stack includes Fullstory, iCIMS, Amazon Web Services, Asana, Klaviyo, Trustpilot, PayPal and Airtable.

What is Bachan's's email format?

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Bachan's's email format typically follows the pattern of First@bachans.com. Find more Bachan's email formats with LeadIQ.

How much funding has Bachan's raised to date?

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As of August 2026, Bachan's has raised $21M in funding. The last funding round occurred on Sep 08, 2022 for $13M.

When was Bachan's founded?

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Bachan's was founded in 2015.
Bachan's logo

Bachan's

Food and Beverage ServicesCalifornia, United States11-50 Employees

Bachan's is a California-based company in the food and beverage services industry that develops and sells Japanese-style sauces based on a multi-generational family recipe. The company was founded by Japanese American Justin Gill in 2013 and officially launched in 2019, and it pursues a minimalistic and transparent approach to product development. Its sauces are cold-filled (not pasteurized) and made without preservatives or flavorings, using high-quality ingredients. Bachan's has a workforce of 11-50 employees and is located at 6932 Sebastopol Avenue Suite a Sebastopol, California 95472 United States. In 2026, the company announced partnerships with Nissin Foods and Hissho Sushi, and reports indicated that The Marzetti Company planned to acquire Bachan's. The company maintains a website at https://bachans.com.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $21M

    Bachan's has raised a total of $21M of funding over 3 rounds. Their latest funding round was raised on Sep 08, 2022 in the amount of $13M as a Series A.

  • $10M - $25M

    Bachan's's revenue is estimated to be in the range of $10M - $25M

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