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Insights

Retail Expansion Growing national presence with partnerships at Target, Sam's Club, Walmart Neighborhood Markets, Kroger, Whole Foods, and major retailers presents multiple cross-sell opportunities for store-brand organic soils, seeds, and kits across mass and club channels.

Product Ecosystem End-to-end organic gardening portfolio including soils, seeds, plant foods, raised beds, and indoor kits enables bundling and cross-promotions with seasonal promotions, DIY kits, and educational displays in home, garden, and wellness aisles.

Proven Sustainability Founders’ sustainability and innovation pedigree can be leveraged for co-branded sustainability campaigns, influencer and EDU partnerships, and credibility-driven promotions that appeal to eco-conscious shoppers and institutions.

Growth Velocity Rapid year-over-year expansion and surging demand for organic edible gardening, evidenced by new launches (organic seeds, soils, compost, and master potting mix) and nationwide availability, indicate strong evergreen demand and potential for category leadership in gardening.

Funding & Scale Strong funding history and sizable revenue base provide potential for pilot programs, exclusive SKUs, and collaborative product development with retailers to accelerate in-store and online adoption and create differentiated shelf setups.

Similar companies to Back to the Roots, Inc.

Back to the Roots, Inc. Tech Stack

Back to the Roots, Inc. uses 8 technology products and services including Crazy Egg, Hotjar, Amazon Web Services, and more. Explore Back to the Roots, Inc.'s tech stack below.

Media & News

Back to the Roots, Inc.'s Email Address Formats

Back to the Roots, Inc. uses at least 4 email formats:
Back to the Roots, Inc. Email FormatsExamplePercentage
First@backtotheroots.comJohn@backtotheroots.com
82%
First.Last@backtotheroots.comJohn.Doe@backtotheroots.com
10%
Last@backtotheroots.comDoe@backtotheroots.com
7%
FLast@backtotheroots.comJDoe@backtotheroots.com
1%

Frequently Asked Questions

What is Back to the Roots, Inc.'s phone number?

Minus sign iconPlus sign icon You can contact Back to the Roots, Inc.'s main corporate office by phone at
+1-510-922-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back to the Roots, Inc.'s official website and social media links?

Minus sign iconPlus sign iconBack to the Roots, Inc.'s official website is backtotheroots.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Back to the Roots, Inc. generate?

Minus sign iconPlus sign icon As of July 2026, Back to the Roots, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Back to the Roots, Inc.'s NAICS code?

Minus sign iconPlus sign iconBack to the Roots, Inc.'s NAICS code is 31-33 - Manufacturing.

How many employees does Back to the Roots, Inc. have currently?

Minus sign iconPlus sign iconAs of July 2026, Back to the Roots, Inc. has approximately 90 employees across 6 continents, including North America, Europe and Asia. Key team members include Vice President Finance And Administration: W. H., President: N. B. D. and President: M. S. Explore Back to the Roots, Inc.'s employee directory with LeadIQ.

What industry does Back to the Roots, Inc. belong to?

Minus sign iconPlus sign iconBack to the Roots, Inc. operates in the Manufacturing industry.

What technology does Back to the Roots, Inc. use?

Minus sign iconPlus sign iconBack to the Roots, Inc.'s tech stack includes Crazy Egg, Hotjar, Amazon Web Services, WordPress, Google Cloud, Klaviyo, Google Pay and WP Engine.

What is Back to the Roots, Inc.'s email format?

Minus sign iconPlus sign iconBack to the Roots, Inc.'s email format typically follows the pattern of First@backtotheroots.com. Find more Back to the Roots, Inc. email formats with LeadIQ.

How much funding has Back to the Roots, Inc. raised to date?

Minus sign iconPlus sign icon As of July 2026, Back to the Roots, Inc. has raised $54M in funding. The last funding round occurred on Apr 21, 2022 for $18M.

When was Back to the Roots, Inc. founded?

Minus sign iconPlus sign iconBack to the Roots, Inc. was founded in 2009.
Back to the Roots, Inc. logo

Back to the Roots, Inc.

ManufacturingCalifornia, United States51-200 Employees

Back to the Roots, Inc. is a manufacturing company based in Oakland, California that specializes in organic gardening products and is headquartered at 100 Webster Suite 200, Oakland, CA 94607. It was founded by Nikhil Arora and Alejandro Velez, who started the business as an urban mushroom farm before expanding into a national brand. The company offers an award-winning line of organic soils, seeds, plant foods, raised beds, and indoor gardening kits. Its products are distributed in more than 15,000 stores, including Walmart, The Home Depot, Target, Lowe's, Tractor Supply, and Whole Foods, as well as on Amazon. The founders have received global recognition for sustainability and entrepreneurship, and the company has been described as the fastest-growing gardening company in the United States. Back to the Roots employs between 51 and 200 people and pursues a mission to reconnect families to their food and the land.

Section iconCompany Overview

Phone number
+1-510-922-****
Website
backtotheroots.com
NAICS Code
31-33 - Manufacturing
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $54M

    Back to the Roots, Inc. has raised a total of $54M of funding over 11 rounds. Their latest funding round was raised on Apr 21, 2022 in the amount of $18M as a Debt Financing.

  • $25M - $50M

    Back to the Roots, Inc.'s revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Vice President Finance And Administration at Back to the Roots, Inc.
    W. H.
    Vice President Finance And Administration
    Mobile Phone
  • President at Back to the Roots, Inc.
    N. B. D.
    President
    Mobile Phone
  • President at Back to the Roots, Inc.
    M. S.
    President
    Mobile Phone
  • Co-Founder Co-Chief Executive Officer at Back to the Roots, Inc.
    A. R.
    Co-Founder Co-Chief Executive Officer
    Mobile Phone
  • Co-Founder at Back to the Roots, Inc.
    S. R.
    Co-Founder
    Mobile Phone

Employee Directory

  • Owner at Back to the Roots, Inc.
    C. H.
    Owner
    Mobile Phone
  • President at Back to the Roots, Inc.
    M. S.
    President
    Mobile Phone
  • Owner at Back to the Roots, Inc.
    J. D.
    Owner
    Mobile Phone
  • Beauty Writer, Editor-In-Chief at Back to the Roots, Inc.
    S. W.
    Beauty Writer, Editor-In-Chief
    Mobile Phone
  • Vice President Finance And Administration at Back to the Roots, Inc.
    W. H.
    Vice President Finance And Administration
    Mobile Phone

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