Insights

Expanding Retail Presence Back to the Roots continues to strengthen its retail footprint through strategic partnerships with major national chains such as Target, Sam's Club, The Home Depot, and Whole Foods, creating significant opportunities to increase product visibility and consumer access across diverse shopping environments.

Product Line Innovation The company is actively launching new product lines, including Organic Soil collection, Organic Mushroom Compost, and Organic Master Potting Mix, which present avenues to cross-sell and upsell within existing accounts due to their professional-grade quality and wide appeal to gardening enthusiasts.

Funding & Growth With recent funding rounds totaling over $18 million and annual revenues between $25 million and $50 million, Back to the Roots is well-positioned to scale operations, explore new markets, and introduce innovative gardening solutions, opening channels for partnership and distribution expansion.

Sustainability Appeal The company's strong emphasis on organic, sustainable, and eco-friendly products aligns with the growing consumer demand for environmentally responsible brands, offering potential for collaboration with eco-conscious retailers and environmentally focused partners.

Market Leadership As the fastest-growing organic gardening brand in the US with recognition from global awards and media appearances, Back to the Roots is poised to leverage its brand reputation to develop premium and exclusive product collaborations with retailers looking to enhance their tenant mix with innovative garden products.

Back to the Roots, Inc. Tech Stack

Back to the Roots, Inc. uses 8 technology products and services including Google Hosted Libraries, MySQL, Google Fonts API, and more. Explore Back to the Roots, Inc.'s tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • Postscript
    Marketing Automation
  • PayPal
    Payment Processing
  • MediaElement.js
    Video Players
  • ShareThis
    Widgets
  • Sumo
    Widgets

Media & News

Back to the Roots, Inc.'s Email Address Formats

Back to the Roots, Inc. uses at least 1 format(s):
Back to the Roots, Inc. Email FormatsExamplePercentage
First@backtotheroots.comJohn@backtotheroots.com
82%
First.Last@backtotheroots.comJohn.Doe@backtotheroots.com
10%
Last@backtotheroots.comDoe@backtotheroots.com
7%
FLast@backtotheroots.comJDoe@backtotheroots.com
1%

Frequently Asked Questions

Where is Back to the Roots, Inc.'s headquarters located?

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Back to the Roots, Inc.'s main headquarters is located at 100 Webster Suite 200 Oakland, California 94607 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Back to the Roots, Inc.'s phone number?

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You can contact Back to the Roots, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back to the Roots, Inc.'s official website and social media links?

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Back to the Roots, Inc.'s official website is backtotheroots.com and has social profiles on LinkedInCrunchbase.

What is Back to the Roots, Inc.'s NAICS code?

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Back to the Roots, Inc.'s NAICS code is 31-33 - Manufacturing.

How many employees does Back to the Roots, Inc. have currently?

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As of June 2026, Back to the Roots, Inc. has approximately 90 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo And Founder, Back To The Body, Inc: P. M.Chief Operating Officer: E. R.Chief Financial Officer: G. D.. Explore Back to the Roots, Inc.'s employee directory with LeadIQ.

What industry does Back to the Roots, Inc. belong to?

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Back to the Roots, Inc. operates in the Manufacturing industry.

What technology does Back to the Roots, Inc. use?

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Back to the Roots, Inc.'s tech stack includes Google Hosted LibrariesMySQLGoogle Fonts APIPostscriptPayPalMediaElement.jsShareThisSumo.

What is Back to the Roots, Inc.'s email format?

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Back to the Roots, Inc.'s email format typically follows the pattern of First@backtotheroots.com. Find more Back to the Roots, Inc. email formats with LeadIQ.

How much funding has Back to the Roots, Inc. raised to date?

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As of June 2026, Back to the Roots, Inc. has raised $18M in funding. The last funding round occurred on Apr 21, 2022 for $18M.

When was Back to the Roots, Inc. founded?

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Back to the Roots, Inc. was founded in 2009.

Back to the Roots, Inc.

ManufacturingCalifornia, United States51-200 Employees

Back to the Roots, Inc. is a manufacturing company based in Oakland, California that specializes in organic gardening products and is headquartered at 100 Webster Suite 200, Oakland, CA 94607. It was founded by Nikhil Arora and Alejandro Velez, who started the business as an urban mushroom farm before expanding into a national brand. The company offers an award-winning line of organic soils, seeds, plant foods, raised beds, and indoor gardening kits. Its products are distributed in more than 15,000 stores, including Walmart, The Home Depot, Target, Lowe's, Tractor Supply, and Whole Foods, as well as on Amazon. The founders have received global recognition for sustainability and entrepreneurship, and the company has been described as the fastest-growing gardening company in the United States. Back to the Roots employs between 51 and 200 people and pursues a mission to reconnect families to their food and the land.

Section iconCompany Overview

Headquarters
100 Webster Suite 200 Oakland, California 94607 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $18M

    Back to the Roots, Inc. has raised a total of $18M of funding over 10 rounds. Their latest funding round was raised on Apr 21, 2022 in the amount of $18M.

  • $25M$50M

    Back to the Roots, Inc.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $18M

    Back to the Roots, Inc. has raised a total of $18M of funding over 10 rounds. Their latest funding round was raised on Apr 21, 2022 in the amount of $18M.

  • $25M$50M

    Back to the Roots, Inc.'s revenue is estimated to be in the range of $25M$50M

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