Growth through Expansion Back Yard Burgers has recently expanded its footprint with the opening of a new location in Kingsport, Tennessee, indicating a strategic focus on regional growth. This expansion presents opportunities for localized marketing, supply chain partnerships, and franchise development.

Brand Refresh & Leadership The appointment of Scott Shotter as CEO in 2018 suggests company efforts toward revitalization and strategic repositioning. Engaging with leadership could open opportunities for innovative marketing collaborations and operational support.

Mid-Sized Market Position With annual revenues estimated between $50 million and $100 million and a current employee base of 51 to 200 staff, Back Yard Burgers is positioned as a mid-market player ripe for targeted marketing, franchise support, and supply chain solutions tailored to growing brands.

Customer Engagement Tech The company's use of modern tech stack components such as React, Google Tag Manager, and Microsoft 365 points to a digitally active organization. This opens opportunities for partnership in digital marketing, customer experience platforms, and loyalty program enhancements.

Competitive Landscape Operating within the competitive quick-service restaurant sector alongside brands like Wayback Burgers and Whataburger, Back Yard Burgers presents opportunities for joint marketing ventures, technology solutions, and supply chain efficiencies to differentiate and expand market share.