SMB Focus Target small to mid-sized organizations and present the full integrated screening suite as a cost-saving, productivity-boosting solution that replaces multiple point solutions.

Property Screening Leverage tenant screening and eviction records to pursue property managers, landlords, and real estate developers with bundled checks to increase deal value.

Compliance & Security Highlight regulatory compliance and robust security features to appeal to regulated hiring and sensitive screening contexts, building trust with risk-conscious buyers.

Tech Integration Promote seamless integrations with HRIS and ATS workflows and explore partnerships with HR tech providers to embed screening early in candidate processes.

Market Position Differentiate on cost efficiency and an integrated service offering to compete with larger incumbents, targeting SMBs and property management as growth vectors.