Unique Travel Experiences Backroads specializes in creating exceptional biking, hiking, and multi-adventure trips in over 50 countries, offering a deeper and richer travel experience. This unique focus on active travel experiences presents a compelling sales opportunity for targeting adventure-seeking travelers looking for curated, high-quality trips.
Expanding Trip Collections The recent launch of new trip collections such as Unplugged Bike Tours, private group trips, and Women's Adventures demonstrates Backroads' commitment to innovation and catering to diverse customer preferences. Leveraging these expansions can open up sales opportunities by appealing to a broader range of travelers seeking tailored and immersive travel experiences.
Strong Company Culture Backroads prides itself on a dynamic work environment and a strong company culture, fostering employee engagement and dedication to delivering exceptional travel services. Highlighting this aspect in sales pitches can resonate well with customers seeking authentic travel experiences delivered by passionate and committed teams.
Top Management Expansion The promotion of Avery Hale Smith to Executive Vice President signifies Backroads' dedication to talent development and leadership growth within the organization. Leveraging the presence of key personnel in sales efforts can enhance credibility and trust, showcasing the company's commitment to excellence at all levels.
Tech-Enabled Travel Solutions Backroads utilizes a modern tech stack including jsDelivr, Salesforce Interaction Studio, and more to enhance customer interactions and trip planning. Emphasizing the seamless integration of technology in delivering personalized travel experiences can be a strong selling point to tech-savvy travelers seeking convenience and efficiency in their journeys.
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