Private Group Trips Backroads has recently launched a collection of trips tailored for private groups in popular European destinations. This presents an opportunity for sales professionals to target corporate retreats, family reunions, or special interest groups looking for customized active travel experiences.

Active Travel Trends With the release of the top ten active travel trends for 2024, Backroads is setting the stage for sales development representatives to align their offerings with emerging preferences in the travel industry. Sales teams can leverage these trends to create appealing packages and experiences for potential customers.

Women's Adventures Backroads' introduction of Women's Adventures offers a niche market opportunity for sales professionals targeting female travelers seeking unique and empowering travel experiences. Sales representatives can tailor their pitches to cater specifically to this demographic, emphasizing inclusivity, safety, and tailored experiences.

Trips of a Lifetime The launch of 'Trips of a Lifetime' by Backroads showcases exclusive and unforgettable travel experiences that sales development representatives can leverage to attract adventurous and luxury-seeking clientele. Sales teams can position these trips as premium offerings for travelers looking for exceptional and once-in-a-lifetime experiences.

Competitive Landscape Analyzing Backroads' competitive landscape, sales professionals can identify key differentiators and gaps in the market to position their offerings effectively. By understanding where Backroads excels and where competitors fall short, sales teams can tailor their strategies to address customer needs and preferences.