Market leadership Backus is the leading Peruvian brewery with a long-established presence of over 140 years and a broad nationwide distribution reaching more than 200,000 points of sale, presenting a strong platform for new product introductions and portfolio expansion.

Distributed footprint Five decentralized production plants plus a maltery and water plant enable flexible supply and potential localized promotions or limited-edition releases, reducing lead times and enabling region-specific SKUs.

Portfolio leverage As part of AB InBev with a diverse portfolio of beers, waters, and other drinks, there are opportunities to partner on cross-category promotions, premium line extensions, or co-branded campaigns across multiple channels.

Sustainability angle Commitment to responsible consumption and clear senior guidance offers a doorway for partnerships around responsible marketing campaigns, recycling initiatives, and sustainability storytelling that can resonate with retailers and consumers.

Growth potential Revenue in the mid-range of hundreds of millions suggests room for sales growth through new products, packaging innovations, on-premise activations, and expanded distribution, especially leveraging AB InBev synergies and the strong national footprint.