Market Leadership Backus is the Peruvian beer market leader and part of AB InBev with a long history and broad national footprint, presenting sales opportunities across a large and established distribution network (200,000+ points of sale) and a diversified portfolio including beers, waters, and other beverages.

Regional Footprint Five decentralized production plants across major regions (Lima, Arequipa, Cusco, Lambayeque, Pucallpa) plus a maltería and mineral water plant create opportunities for regional supply chain optimization, local promotions, and retailer-specific deals tailored to geographic markets.

Sustainability Commitment to responsible consumption and clear age restrictions present avenues for safety-focused packaging, marketing partnerships with retailers promoting responsible use, and co-branded campaigns with retailers seeking aligned CSR messaging.

Tech Enablement Existing tech stack including Databricks, ERP-adjacent tools, and collaboration platforms suggests potential for data-driven sales enablement, account-based marketing, and streamlined order management leveraging analytics for top retailers.

Growth Readiness Revenue in the range of tens to low hundreds of millions positions Backus as a prime target for premium shelf space, new product introductions, and cross-category promotions within AB InBev's global portfolio to accelerate category growth in Peru.