Channel Reach Backus distributes across Peru with a nationwide footprint of over two hundred thousand points of sale and five decentralized production plants, enabling large-scale, reliable distribution for beer, waters and other beverages.

Brand Power As Peru's market leader and an AB InBev subsidiary, Backus offers a strong brand portfolio and the backing of a global partner to support cross-category promotions and new product introductions.

Portfolio Upsell A diversified portfolio across beer, waters and other beverages enables bundled promotions and seasonal campaigns with retailers, creating cross-sell opportunities across channels.

Digital Enablement The use of WhatsApp Business and Drupal suggests a modern channel for digital ordering, retailer support and targeted marketing, enabling efficient sales campaigns and data-driven promotions.

Responsible Positioning Backus's commitment to responsible drinking and visible age guidelines aligns with retailer compliance and CSR goals, providing opportunities to partner on responsible consumption campaigns.