Market Leadership Backus holds a dominant position in the Peruvian beer market with over 140 years of operational history and a strong consumer brand recognition, offering extensive distribution across more than 200,000 points of sale nationwide, which indicates significant sales channel coverage and brand loyalty.

Product Diversification The company's diverse portfolio includes beers, bottled waters, and other beverages, catering to various consumer preferences and creating multiple revenue streams that can be tapped into for cross-selling opportunities or product expansion.

Regional Expansion With five decentralized production plants across key regions in Peru and a dedicated malting facility, Backus has localized manufacturing capabilities, enabling responsive supply chain management and the potential for regional promotions and targeted distribution strategies.

Sustainability Focus Backus emphasizes responsible consumption and social responsibility, which can be leveraged to align sales approaches with their sustainability values, appealing to environmentally and socially conscious consumers and partners.

Digital Engagement Utilizing advanced technology platforms such as Databricks and social media channels like Twitter, Backus demonstrates digital savviness, providing opportunities for innovative marketing collaborations, data-driven marketing campaigns, and targeted digital outreach to consumers and corporate clients.