Market Leadership Backus is the dominant player in the Peruvian beer market with a strong presence across over 200,000 points of sale, indicating extensive distribution channels that can be leveraged for cross-selling or new product introductions.

Diverse Portfolio With a wide range of local and international beer brands, waters, and other beverages, Backus offers opportunities to introduce complementary products and expand into health-focused or premium beverage segments.

Production Capacity Operating five decentralized breweries and additional facilities, Backus has significant manufacturing infrastructure that can accommodate new beverage lines or scaling of existing products, ideal for partners seeking manufacturing collaborations.

Digital Engagement Utilizing advanced tech stack including Databricks and Drupal, Backus demonstrates a strong online presence and data-driven approach, offering avenues for digital marketing partnerships, loyalty programs, and e-commerce expansion.

Financial Growth Potential With revenues estimated between $100M and $250M, Backus presents opportunities for sales initiatives targeting medium-sized enterprise collaborations, new product launches, and regional expansion strategies in Peru.