Target Market Expansion Badger Maps focuses on streamlining territory management for field sales teams, presenting an opportunity to target industries heavily reliant on mobile sales and route optimization, such as pharmaceutical, insurance, and real estate sectors.

Upselling Potential With their recent launch of Badger Sales University as a sales training platform, there is a chance to cross-sell additional features or premium subscriptions to enhance sales teams' productivity and training capabilities.

Growth & Investment Having secured funding from Lighter Capital and achieving significant revenue, Badger Maps is positioned for expansion, indicating a readiness to invest in new sales channels and marketing initiatives.

Competitive Positioning Compared to similar firms like Repsly and SPOTIO, Badger Maps offers integrated route planning and CRM data management, which can be highlighted as unique selling points when engaging potential clients seeking comprehensive solutions.

Technology & Innovation Utilizing a robust tech stack and regularly launching new services, Badger Maps demonstrates ongoing innovation, offering opportunities to position complementary technologies or integrations for potential enterprise clients.