Strategic partnerships Opportunity to leverage co-branding with Illy Coffee for cross-promotion in all Badiani stores, boosting foot traffic and coffee sales through limited-edition affogatos and joint marketing campaigns.

Geographic expansion Sales potential in expanding or optimizing presence across the UK and Northern Europe, leveraging existing multi-store footprint to upsell wholesale gelato products and support café partnerships.

Product innovation Capitalise on ongoing menu experimentation (matcha drinks, affogatos, Buontalenti flavour, seasonal Pinguino editions) by offering flavor licenses, private-label options, or collaboration menus with retailers and hospitality partners.

Event and mobile Buontalenti Bike and street experiences create a channel for experiential selling, driving brand awareness and on-site sales; explore partnering with festivals, corporate events, and tourism hubs for pop-up gelato concepts.

Tech-enabled growth Existing tech stack (Shopify/WooCommerce, Klaviyo, Google Workspace, analytics) supports scalable e-commerce and targeted marketing; propose enhanced e-commerce features, loyalty programs, and wholesale portals to accelerate B2B and D2C sales.