Luxury Weddings Capitalize on the Celebration Collection and Colin Cowie collaboration to attract high-end destination weddings; target luxury planners and international couples with bundled packages covering venues, décor, catering, and experiential add-ons.

MICE & Conventions Promote Baha Mar's extensive convention facilities alongside premium accommodations and resort amenities to win corporate events, incentive trips, conferences, and large meetings with turnkey catering and activities.

Media Partnerships Build on the iHeartMedia collaboration to develop sponsored podcasts and co-branded campaigns; leverage digital advertising capabilities to reach affluent travelers and drive bookings for weddings, events, and luxury getaways.

Brand Collaborations Leverage the Rosewood, SLS and Hyatt partnerships to create exclusive cross-brand experiences and loyalty-driven packages, expanding access to their guest bases through joint promotions and events.

Golf & Wellness Position the Nicklaus Signature Course and ESPA spa as premium anchors for golf holidays and corporate retreats; craft upscale packages around golf, wellness, eco-friendly experiences, dining, and entertainment.