Budget Friendly Affordable lodging near a major resort can leverage cross-promotions and package deals; position Comfort Suites Paradise Island as a value-forward partner for corporate retreats, family packages, and extended-stay campaigns to drive occupancy and repeat business.

Upsell & Packages With 223 renovated junior suites and family vacation packages, there is a clear opportunity to upsell add-ons (romantic getaways, kids’ activities, tours) and bundle services (breakfast, airport transfers, event tickets) to increase average daily rate and guest spend.

Tech Enablement Utilize existing tech stack (iCIMS, AWS, Active Directory, Marketing tools) to streamline lead capture, CRM integration, and targeted campaigns for new bookings; highlight scalability and data-driven marketing to optimize occupancy and guest personalization.

Growth Opportunities Compared to larger peers, the hotel operates with a small team but has growth potential through partnerships with Atlantis-adjacent attractions, tourism boards, and corporate travel buyers seeking cost-efficient options for group travel and events.

Financial Levers Revenue is under $1M, indicating a focus on revenue-per-guest and yield management; propose mid-market corporate rates, loyalty incentives, and seasonal promotions to stabilize cash flow and attract repeat guests in a competitive market.