Market Position As a regional duty-free retailer with annual revenues between one and ten million dollars, Baja Duty Free Inc operates in a competitive segment alongside industry giants like King Power and Gebr. Heinemann. This suggests potential for growth through targeted marketing and expanding product offerings to capture more market share.

Digital Presence The company's utilization of various digital tools such as Google Hosted Libraries, Open Graph, and WhatsApp indicates an active online and mobile engagement strategy, presenting opportunities to enhance customer interaction and implement targeted online marketing campaigns.

Customer Engagement With a modest team of 11 to 50 employees, Baja Duty Free can leverage its digital channels to improve customer outreach, loyalty programs, and personalized shopping experiences, which may drive repeat business and increase sales volume.

Growth Opportunities Given its geographic location in San Ysidro, a major border crossing area, there is potential to develop partnerships with transportation and travel services, and to capitalize on incoming tourist traffic for increased duty-free sales.

Expansion Potential Although current revenue figures are modest, the company's online presence and strategic position suggest opportunities for product diversification and regional expansion, which could significantly enhance revenue streams in the duty-free retail sector.