Local Duty Free Target the San Ysidro border crossing and surrounding retailers with in-store and digital promotions for travelers and cross-border shoppers who frequent Baja Duty Free Inc, positioning as an optimized partner for travel retail campaigns.

Mid-Size Focus Leverage opportunities tailored to mid-sized retailers with lean teams; propose scalable wholesale or consignment programs, cross-sell supplier catalogs, and streamlined onboarding to fit their 11-50 employee footprint.

Digital Enablement Offer digital marketing and analytics support using their existing tech stack ( Google tools, Office 365, GTM, Search Console) to drive foot traffic, e-commerce integration, and performance tracking for promotions and loyalty initiatives.

Revenue Growth Position revenue-enhancing strategies such as exclusive product lines, limited-time offers, and supplier partnerships that can help Baja Duty Free scale beyond the current revenue band and compete with larger incumbents.

Competitive Landscape Highlight opportunities to differentiate through unique travel retail assortments and customer experience improvements to compete with large players like King Power, Gebr. Heinemann, and Dufry by emphasizing location advantage and border-crossing footfall.