Global Retail Footprint Dufry operates in 64 countries with over 2,300 stores, indicating a broad travel retail network and multiple airline, airport, and port locations. This presents cross-border upsell opportunities and partnerships across international hubs, adaptable to global brands seeking airport visibility.

Brazil Growth Presence In Brazil, Dufry has more than 100 stores across airports, border shops, and back offices with a sizable local workforce. This highlights robust regional penetration and potential for local category expansion, exclusive launches, and partnerships with Brazilian brands seeking duty-free access.

Diversity of Partners Recent collaborations span beauty, luxury perfumery, confectionery, spirits, and fashion concepts with global brands (Moet Hennessy, L’Oréal, Swedish Match, Glenmorangie). This suggests an opportunity to pitch additional premium brand partners for airport counters, exclusive launches, and joint marketing initiatives.

Tech Enabled Experience Adoption of in-store augmented reality makeup try-ons and digital engagement tools (AR, PWA, analytics) indicates openness to technology-led customer experiences and data-driven merchandising, offering opportunities to propose tech-enabled product showcases, experiential campaigns, and measurement packages.

Growth Through Collaborations Recent joint ventures and concept launches (Avolta, Haute Perfumery, Prada Beauty counter expansions) imply a readiness to partner on new store concepts, exclusive SKUs, and regional pilots across airports, facilitating co-branded or exclusive product lines and limited-time offers.