Expanding Global Presence Dufry's operations in 64 countries with over 2,300 stores across airports, railway stations, ports, and other tourist locations present numerous opportunities for brands looking to expand their global retail footprint and collaborate on diverse travel retail concepts.

Innovative Technologies The adoption of augmented reality makeup try-on technology and digital partnerships in stores showcases Dufry's commitment to enhancing customer experience through innovative tech, offering potential for brands to integrate with in-store digital initiatives and elevate their engagement strategies.

Strategic Partnerships Recent collaborations with major brands like Moët Hennessy and L'Oréal, along with joint ventures in China, indicate Dufry’s openness to partnership opportunities with premium and luxury brands aiming to establish or grow their presence within travel retail environments.

Market Segmentation With a focus on premium concepts like Haute Perfumery and exclusive boutiques, there are strong opportunities for luxury brands to leverage Dufry’s retail locations for targeted high-end product launches and exclusive shopping experiences tailored to international travelers.

Focused Regional Growth The recent partnership with Hubei Zhuoyue Group and operations in critical hubs like Wuhan Tianhe Airport indicate regional expansion focus in Asia, providing avenues for brands looking to capitalize on growing travel retail markets in China and neighboring regions.