Global footprint Dufry operates in 64 countries with over 2,300 stores and a workforce exceeding 1,200 in Brazil, presenting a wide potential for cross-border partnerships, supplier diversification, and multi-market selling opportunities for branded products and exclusive promotions.

Airport retail focus With stores located in airports, rail hubs, ports, cruise ships, and border shops, there are recurring footfall and duty-free purchase patterns. Sales strategies can target travel seasonality, airport-centric promotions, and exclusive product launches aligned with traveler demographics.

Tech-enabled growth Adoption of SAP FICO, SAP SuccessFactors, AWS, AR enablement in makeup, and other modern tech suggests openness to data-driven merchandising, loyalty programs, and digital partnerships that optimize assortment, pricing, and customer experience.

Strategic partnerships Recent expansions and joint ventures in China and Canada, plus collaborations with brands like Moet Hennessy, Swedish Match, and Glenmorangie, indicate a receptive environment for co-branded exclusives, limited-edition SKUs, and experiential retail concepts.

Sustainability and inclusion Global commitments to diversity, social projects, and employee wellbeing position Dufry as a partner for sustainable packaging, ethical sourcing, and impact-driven campaigns that can attract premium brands seeking responsible retail channels.