Cross Sell Potential Seamless cross-sell between vacation rentals and Cabo Tours enables bundled packages that can boost average order value. Target renters with tour upsells during checkout and welcome emails, and pursue co-promotions with local travel agents and resorts to expand inventory and bookings.

Lean Growth A lean team paired with sizable revenue signals scalable growth potential through outsourcing, automation, and expanded channel partnerships. Focus business development efforts on partnerships with OTAs, travel agents, and property management networks to broaden distribution without a large headcount.

Marketing Readiness Active use of Google Analytics and Yoast SEO indicates readiness to optimize online performance. Opportunities include CRM integration, targeted ad campaigns for Cabo travel, and conversion rate optimization to lift inquiries into bookings while maintaining site security.

Destination Advantage Phoenix headquarters with Cabo specialization positions Baja Sur to attract US travelers seeking turnkey vacation and business-trip packages. Leverage this to build partnerships with US travel planners, corporate travel managers, and Cabo resort partners.

Expansion Opportunities Existing dual focus on rentals and tours demonstrates capability to expand to additional destinations, more activities, and deeper B2B partnerships with OTAs, cruise lines, and resorts. Target inventory growth, affiliate programs, and bundled services for corporate events and group travel.