Insights

Partnership Opportunities Baked by Melissa has demonstrated a strategic approach to partnerships, collaborating with well-known brands like Oatly and Wolffer Estate Vineyard. Leveraging these existing relationships or seeking new partnerships could open doors to new sales opportunities.

Product Expansion Potential The successful launch of a vegan mini-cupcake line showcases Baked by Melissa's ability to tap into emerging consumer trends. Exploring further product expansions or variations, in line with consumer preferences, could drive increased sales and market reach.

Diversification Strategy Capitalizing on the popularity of limited-edition offerings, such as the 25-pack mini-muffin cupcakes for Thanksgiving, presents an opportunity for Baked by Melissa to diversify its product portfolio. Introducing seasonal or special edition products could attract new customers and boost sales volume.

Tech Integration for Enhanced Customer Engagement With a tech stack including tools like LiveIntent and Klaviyo, Baked by Melissa has the foundation for a robust digital marketing strategy. Leveraging technology for personalized promotions, email campaigns, and customer segmentation can enhance customer engagement and drive sales growth.

Competitive Analysis and Differentiation Understanding the landscape of similar companies like Cupcake Royale and Magnolia Bakery provides valuable insights for competitive positioning. Analyzing competitor offerings, pricing strategies, and customer feedback can help Baked by Melissa identify ways to differentiate itself and capture a larger share of the market.

Baked by Melissa Tech Stack

Baked by Melissa uses 8 technology products and services including LiveIntent, Inspectlet, Cloudflare Browser Insights, and more. Explore Baked by Melissa's tech stack below.

  • LiveIntent
    Advertising
  • Inspectlet
    Analytics
  • Cloudflare Browser Insights
    Analytics
  • Sage X3
    Enterprise Resource Planning
  • Slick
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Nexcess
    Platform As A Service
  • Google Tag Manager
    Tag Management

Baked by Melissa's Email Address Formats

Baked by Melissa uses at least 1 format(s):
Baked by Melissa Email FormatsExamplePercentage
First.Last@bakedbymelissa.comJohn.Doe@bakedbymelissa.com
52%
First@bakedbymelissa.comJohn@bakedbymelissa.com
43%
FLast@bakedbymelissa.comJDoe@bakedbymelissa.com
3%
FirstLast@bakedbymelissa.comJohnDoe@bakedbymelissa.com
2%

Frequently Asked Questions

Where is Baked by Melissa's headquarters located?

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Baked by Melissa's main headquarters is located at 7 E 14th St New York, New York 10003 US. The company has employees across 4 continents, including North AmericaEuropeSouth America.

What is Baked by Melissa's phone number?

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You can contact Baked by Melissa's main corporate office by phone at +1-212-842-0220. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baked by Melissa's official website and social media links?

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Baked by Melissa's official website is bakedbymelissa.com and has social profiles on LinkedIn.

How much revenue does Baked by Melissa generate?

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As of September 2024, Baked by Melissa's annual revenue reached $75M.

What is Baked by Melissa's SIC code NAICS code?

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Baked by Melissa's SIC code is 5461 - Retail Bakeries NAICS code is 722 - Food Services and Drinking Places.

How many employees does Baked by Melissa have currently?

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As of September 2024, Baked by Melissa has approximately 201 employees across 4 continents, including North AmericaEuropeSouth America. Key team members include Chief Growth Officer: J. P.Head Of Human Resources: K. M.Ceo: M. B.. Explore Baked by Melissa's employee directory with LeadIQ.

What industry does Baked by Melissa belong to?

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Baked by Melissa operates in the Food and Beverage Services industry.

What technology does Baked by Melissa use?

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Baked by Melissa's tech stack includes LiveIntentInspectletCloudflare Browser InsightsSage X3SlickKlaviyoNexcessGoogle Tag Manager.

What is Baked by Melissa's email format?

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Baked by Melissa's email format typically follows the pattern of . Find more Baked by Melissa email formats with LeadIQ.

How much funding has Baked by Melissa raised to date?

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As of September 2024, Baked by Melissa has raised $6M in funding. The last funding round occurred on Jul 31, 2015 for $6M.

When was Baked by Melissa founded?

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Baked by Melissa was founded in 2008.
Baked by Melissa

Baked by Melissa

Food and Beverage ServicesNew York, United States201-500 Employees

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.

Section iconCompany Overview

Headquarters
7 E 14th St New York, New York 10003 US
Phone number
+1-212-842-0220
SIC Code
5461 - Retail Bakeries
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $6M

    Baked by Melissa has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Jul 31, 2015 in the amount of $6M.

  • $50M$100M

    Baked by Melissa's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $6M

    Baked by Melissa has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Jul 31, 2015 in the amount of $6M.

  • $50M$100M

    Baked by Melissa's revenue is in the range of $50M$100M

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