Strategic Partnerships Baked by Melissa has a history of successful partnerships with well-known brands like Cabot Creamery, Oatly, and Wolffer Estate Vineyard. Leveraging these established connections can lead to new collaborative sales opportunities and brand expansion.

Diversified Product Lines The introduction of unique offerings like vegan mini-cupcakes and limited-edition cupcake packs showcases Baked by Melissa's ability to cater to diverse consumer preferences. Expanding on these product lines and creating seasonal or thematic bundles can attract new customer segments and boost sales.

National Reach With 14 physical locations and nationwide shipping capabilities, Baked by Melissa has a strong presence across the US market. Targeted marketing campaigns focusing on delivery services can help reach more customers in different regions and drive incremental sales.

Tech Integration Utilizing a tech stack that includes Microsoft Advertising, TikTok Pixel, and Google Tag Manager provides Baked by Melissa with advanced digital marketing tools. Leveraging data analytics from these platforms can optimize advertising strategies, personalize customer experiences, and increase online sales conversion rates.

Revenue Growth Potential Baked by Melissa's revenue ranging between $50M - $100M indicates a solid financial standing. Exploring new sales channels, such as partnerships with online delivery platforms or collaborations with major retailers, can further drive revenue growth and enhance market competitiveness.