Expanding Vegan Line Baked by Melissa successfully launched a vegan mini-cupcake line, catering to the growing demand for plant-based treats. Leveraging this success, there is an opportunity to further expand the vegan product range and appeal to a wider market segment seeking vegan options.

Strategic Partnerships Through partnerships with notable brands like Oatly and Wolffer Estate Vineyard, Baked by Melissa has demonstrated the ability to create innovative and unique collaborations. Leveraging these partnerships, sales opportunities can be explored by creating exclusive co-branded products or limited-edition items to attract new customers.

Nationwide Shipping With the capability to ship nationwide, Baked by Melissa has the reach to tap into a broader customer base beyond its physical locations. This presents an opportunity to focus on targeted marketing campaigns to drive online sales and reach customers in areas where the brand may not have a physical presence.

Signature Bite-Size Treats The signature bite-size treats offered by Baked by Melissa provide a unique selling point. Leveraging the popularity of these small indulgences, sales opportunities can be explored by creating variety packs, seasonal assortments, or subscription services to encourage repeat purchases and increase customer loyalty.

Premium Partnership Opportunities Given Baked by Melissa's presence in the premium segment of the market, there is an opportunity to explore collaborations with luxury brands or high-end retailers. By positioning the brand as a premium gifting option or creating exclusive offerings for upscale events, sales opportunities in the premium market segment can be further capitalized upon.