Partnership Expansion Baked by Melissa has a history of successful partnerships with well-known brands like Oatly, Entenmann's, and Wolffer Estate Vineyard. Leveraging this experience, exploring new partnership opportunities with complementary businesses in the food and beverage industry could lead to increased sales and brand visibility.

Product Innovation The introduction of vegan mini-cupcake lines and limited-edition products showcases Baked by Melissa's commitment to product innovation. Developing new flavors, seasonal offerings, or special edition treats can attract a wider customer base and create buzz, ultimately driving sales growth.

E-commerce Expansion With a national shipping capability, Baked by Melissa has the infrastructure to expand its e-commerce presence. Implementing targeted digital marketing campaigns, optimizing the online shopping experience, and exploring partnerships with delivery platforms can enhance online sales and reach customers beyond physical store locations.

Market Diversification While Baked by Melissa is known for its bite-size treats, there may be opportunities to diversify the product offerings to cater to different market segments. Considering options like party platters, customized assortments for events, or corporate gifting solutions can tap into new revenue streams and customer needs.

Brand Awareness Campaigns Given the company's unique origin story and commitment to quality, investing in brand awareness campaigns through social media influencers, collaborations with prominent food bloggers, or sponsorships at relevant events can help boost brand recognition and generate excitement around Baked by Melissa products, driving sales.