Insights

Partnership Expansion Baked by Melissa has a history of successful partnerships with well-known brands like Oatly, Entenmann's, and Wolffer Estate Vineyard. Leveraging this experience, exploring new partnership opportunities with complementary businesses in the food and beverage industry could lead to increased sales and brand visibility.

Product Innovation The introduction of vegan mini-cupcake lines and limited-edition products showcases Baked by Melissa's commitment to product innovation. Developing new flavors, seasonal offerings, or special edition treats can attract a wider customer base and create buzz, ultimately driving sales growth.

E-commerce Expansion With a national shipping capability, Baked by Melissa has the infrastructure to expand its e-commerce presence. Implementing targeted digital marketing campaigns, optimizing the online shopping experience, and exploring partnerships with delivery platforms can enhance online sales and reach customers beyond physical store locations.

Market Diversification While Baked by Melissa is known for its bite-size treats, there may be opportunities to diversify the product offerings to cater to different market segments. Considering options like party platters, customized assortments for events, or corporate gifting solutions can tap into new revenue streams and customer needs.

Brand Awareness Campaigns Given the company's unique origin story and commitment to quality, investing in brand awareness campaigns through social media influencers, collaborations with prominent food bloggers, or sponsorships at relevant events can help boost brand recognition and generate excitement around Baked by Melissa products, driving sales.

Baked by Melissa Tech Stack

Baked by Melissa uses 8 technology products and services including Taboola, Cloudflare Web Optimizations, Google Analytics Enhanced eCommerce, and more. Explore Baked by Melissa's tech stack below.

  • Taboola
    Advertising
  • Cloudflare Web Optimizations
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Sage X3
    Enterprise Resource Planning
  • Google Font API
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • Nexcess
    Platform As A Service
  • Google Tag Manager
    Tag Management

Baked by Melissa's Email Address Formats

Baked by Melissa uses at least 1 format(s):
Baked by Melissa Email FormatsExamplePercentage
First.Last@bakedbymelissa.comJohn.Doe@bakedbymelissa.com
53%
First@bakedbymelissa.comJohn@bakedbymelissa.com
42%
FLast@bakedbymelissa.comJDoe@bakedbymelissa.com
3%
Last@bakedbymelissa.comDoe@bakedbymelissa.com
2%

Frequently Asked Questions

Where is Baked by Melissa's headquarters located?

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Baked by Melissa's main headquarters is located at 7 E 14th St New York, New York 10003 US. The company has employees across 5 continents, including North AmericaEuropeSouth America.

What is Baked by Melissa's phone number?

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You can contact Baked by Melissa's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baked by Melissa's official website and social media links?

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Baked by Melissa's official website is bakedbymelissa.com and has social profiles on LinkedIn.

How much revenue does Baked by Melissa generate?

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As of December 2024, Baked by Melissa's annual revenue reached $75M.

What is Baked by Melissa's SIC code NAICS code?

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Baked by Melissa's SIC code is 5461 - Retail Bakeries NAICS code is 722 - Food Services and Drinking Places.

How many employees does Baked by Melissa have currently?

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As of December 2024, Baked by Melissa has approximately 201 employees across 5 continents, including North AmericaEuropeSouth America. Key team members include Chief Growth Officer: J. P.Chief Strategy Officer (chief Sales Officer): B. P.Head Of Marketing & Ecomm: C. C.. Explore Baked by Melissa's employee directory with LeadIQ.

What industry does Baked by Melissa belong to?

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Baked by Melissa operates in the Food and Beverage Services industry.

What technology does Baked by Melissa use?

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Baked by Melissa's tech stack includes TaboolaCloudflare Web OptimizationsGoogle Analytics Enhanced eCommerceSage X3Google Font APIUnderscore.jsNexcessGoogle Tag Manager.

What is Baked by Melissa's email format?

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Baked by Melissa's email format typically follows the pattern of . Find more Baked by Melissa email formats with LeadIQ.

How much funding has Baked by Melissa raised to date?

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As of December 2024, Baked by Melissa has raised $6M in funding. The last funding round occurred on Jul 31, 2015 for $6M.

When was Baked by Melissa founded?

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Baked by Melissa was founded in 2008.
Baked by Melissa

Baked by Melissa

Food and Beverage ServicesNew York, United States201-500 Employees

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.

Section iconCompany Overview

Headquarters
7 E 14th St New York, New York 10003 US
Phone number
SIC Code
5461 - Retail Bakeries
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $6M

    Baked by Melissa has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Jul 31, 2015 in the amount of $6M.

  • $50M$100M

    Baked by Melissa's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $6M

    Baked by Melissa has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Jul 31, 2015 in the amount of $6M.

  • $50M$100M

    Baked by Melissa's revenue is in the range of $50M$100M

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