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Insights

Vegan Collaboration Baked by Melissa has successfully partnered with Oatly AB, a prominent oat drink company, to introduce vegan mini cupcakes. This collaboration presents an opportunity to tap into the growing market for plant-based products and cater to health-conscious consumers.

Product Expansion The recent partnership with Wolffer Estate Vineyard, Inc. to launch a Rosé Cupcake indicates a strategic move towards product diversification. Leveraging unique and trendy offerings like wine-infused cupcakes can attract a niche audience and drive sales through innovation.

Seasonal Offerings By introducing limited-edition packs of mini muffin-size cupcakes for Thanksgiving desserts, Baked by Melissa has shown an ability to capitalize on seasonal trends. This approach can create opportunities to promote exclusive products during holidays and special occasions, boosting sales.

National Shipping With operations in 14 locations and the capacity to ship nationwide, Baked by Melissa has a competitive advantage in reaching a broader customer base. Expanding the online delivery service and optimizing shipping logistics can further enhance sales opportunities across the country.

High Revenue Potential Generating a revenue of $50M-$100M with a relatively modest funding of $6M, Baked by Melissa showcases strong financial health and growth potential. This financial stability indicates room for expansion, diversification, and scaling up sales efforts to drive further revenue growth.

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Baked by Melissa Tech Stack

Baked by Melissa uses 8 technology products and services including LiveIntent, Inspectlet, Cloudflare Browser Insights, and more. Explore Baked by Melissa's tech stack below.

  • LiveIntent
    Advertising
  • Inspectlet
    Analytics
  • Cloudflare Browser Insights
    Analytics
  • Sage X3
    Enterprise Resource Planning
  • Slick
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Nexcess
    Platform As A Service
  • Google Tag Manager
    Tag Management

Baked by Melissa's Email Address Formats

Baked by Melissa uses at least 1 format(s):
Baked by Melissa Email FormatsExamplePercentage
First.Last@bakedbymelissa.comJohn.Doe@bakedbymelissa.com
53%
First@bakedbymelissa.comJohn@bakedbymelissa.com
42%
FLast@bakedbymelissa.comJDoe@bakedbymelissa.com
3%
FirstLast@bakedbymelissa.comJohnDoe@bakedbymelissa.com
2%

Frequently Asked Questions

Where is Baked by Melissa's headquarters located?

Minus sign iconPlus sign iconBaked by Melissa's main headquarters is located at 7 E 14th St New York, New York 10003 US. The company has employees across 4 continents, including North AmericaEuropeSouth America.

What is Baked by Melissa's phone number?

Minus sign iconPlus sign icon You can contact Baked by Melissa's main corporate office by phone at
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+1-212-842-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baked by Melissa's official website and social media links?

Minus sign iconPlus sign iconBaked by Melissa's official website is bakedbymelissa.com and has social profiles on LinkedIn.

How much revenue does Baked by Melissa generate?

Minus sign iconPlus sign icon As of September 2024, Baked by Melissa's annual revenue reached $75M.

What is Baked by Melissa's SIC code NAICS code?

Minus sign iconPlus sign iconBaked by Melissa's SIC code is 5461 - Retail Bakeries NAICS code is 722 - Food Services and Drinking Places.

How many employees does Baked by Melissa have currently?

Minus sign iconPlus sign iconAs of September 2024, Baked by Melissa has approximately 201 employees across 4 continents, including North AmericaEuropeSouth America. Key team members include Chief Growth Officer: J. P.Chief Strategy Officer (chief Sales Officer): B. P.Head Of Performance Marketing: C. C.. Explore Baked by Melissa's employee directory with LeadIQ.

What industry does Baked by Melissa belong to?

Minus sign iconPlus sign iconBaked by Melissa operates in the Food and Beverage Services industry.

What technology does Baked by Melissa use?

Minus sign iconPlus sign iconBaked by Melissa's tech stack includes LiveIntentInspectletCloudflare Browser InsightsSage X3SlickKlaviyoNexcessGoogle Tag Manager.

What is Baked by Melissa's email format?

Minus sign iconPlus sign iconBaked by Melissa's email format typically follows the pattern of . Find more Baked by Melissa email formats with LeadIQ.

How much funding has Baked by Melissa raised to date?

Minus sign iconPlus sign icon As of September 2024, Baked by Melissa has raised $6M in funding. The last funding round occurred on Jul 31, 2015 for $6M.

When was Baked by Melissa founded?

Minus sign iconPlus sign iconBaked by Melissa was founded in 2008.
Baked by Melissa

Baked by Melissa

Food and Beverage ServicesNew York, United States201-500 Employees

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.

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Section iconCompany Overview

Headquarters
7 E 14th St New York, New York 10003 US
Phone number
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+1-212-842-****
Website
bakedbymelissa.com
SIC Code
5461 - Retail Bakeries
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $6M

    Baked by Melissa has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Jul 31, 2015 in the amount of $6M.

  • $50M$100M

    Baked by Melissa's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $6M

    Baked by Melissa has raised a total of $6M of funding over 1 rounds. Their latest funding round was raised on Jul 31, 2015 in the amount of $6M.

  • $50M$100M

    Baked by Melissa's revenue is in the range of $50M$100M

Company Leadership

Employee Directory

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