Baked NYC

Food and Beverage ServicesUnited States11-50 Employees

Baked is a classic American bakery and cafe based out of Brooklyn, NY. Our bakery specializes in (even obsesses about) all manners of Americana baking. We create an array of cakes (we are particularly fond of the three-layer and Bundt variety), cookies, pies, tarts, muffins, scones, bars and brownies.

Like all great entrepreneurs, Matt Lewis and Renato Poliafito, bit off more than they could chew.  They pursued their dream at all costs while ignoring simple realities like financing (or lack thereof), New York City food service and zoning applications (there are many and they are lengthy), and a business plan (we couldn't get beyond the first sentence “Open a great American bakery that is not a cupcake shop”). 

Regardless, Matt and Renato trudged forth with a small, enthusiastic team, a few tattered recipes, a dwindling bank account, and endless dreams of cake and coffee. Thankfully, their wild-eyed ambition (or naïveté) won out:  Baked was finally born in January 2005 in the neighborly neighborhood of Red Hook, Brooklyn.

Their second store, Baked Manhattan, is located in the heart of lovely Tribeca. It is our showpiece of sorts (well, at least until we decide to do another one), and we think you will find it friendly, charming, and kind of sexy. Did we mention that Baked Tribeca features a tricked out “cake-pole” as homage to the previous tenant, Harmony Burlesque.

In addition to the two Baked stores, Baked sells their granola to over 200 specialty stores nationwide. Their premium baking mixes can be found in Sur La Table and Williams-Sonoma, and their co-branded "Made In America" glass bakeware is represented internationally. 

Finally, Matt and Renato have authored four best-selling cookbooks.

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