Data security risk There is a notable data breach incident affecting Baker Distributors with around 103,000 unique email addresses exposed. This presents an opportunity to offer security services, incident response, breach notification support, and ongoing cybersecurity managed services to restore trust and protect customer data.

E-commerce enablement Historical partnership to enhance eCommerce experiences via Magento 2 signals openness to digital commerce optimization. Propose modern, scalable eCommerce, PIM/checkout optimization, and integration with ERP or CRM systems to improve online sales velocity and order accuracy.

Tech footprint Current tech stack includes IBM i, PHP, GraphQL, and legacy infrastructure elements. This mix suggests a need for modernization consulting, application modernization, API-led integration, and potentially cloud hosting or modernization services to reduce maintenance costs and improve agility.

Mid-market focus Revenue in the 10M–25M range and 11–50 employees places Baker in a mid-market segment with growth potential. Target with tailored IT, logistics, and supply-chain optimization solutions, as well as scalable managed services and vendor consolidation programs aligned to mid-size distributors.

Strategic partnerships Past collaborations with Perficient and Braeburn indicate receptiveness to partnerships that unlock product breadth and reach. Position co-sell opportunities around HVAC/R distribution, supplier integrations, and analytics to expand market footprint and mutual customers.