Regional focus Target Orange County and surrounding markets for proactive outreach, emphasizing on-site delivery availability and showroom pickup to showcase fully decorated setups that inspire larger rentals.

Mid-size growth Position Baker Party Rentals as a scalable partner for weddings and events in the mid-market segment (11-50 employees, revenue potential $10M-$25M), offering bundled package options and seasonal promotions to drive higher average order value.

End-to-end offerings Highlight a broad inventory including heaters, canopies, and string lights to upsell outdoor and multi-zone event solutions, encouraging add-on rentals and comprehensive event packages.

Digital enablement Leverage existing tech stack (Google Ads, Microsoft Advertising, iCIMS, analytics tools) to run targeted campaigns at event planners, venues, and wedding professionals, and to streamline lead qualification and follow-up.

showroom as leverage Use the Costa Mesa showroom as a sales touchpoint by inviting planners to in-person consultations and themed décor showcases, creating opportunities for higher-value bookings and referrals.