Education and nonprofits Targeted focus on K-12 schools, community colleges and nonprofit associations signals opportunities for strategic planning, market research, and program evaluation with educational institutions and nonprofit networks. Action: tailor procurement-ready RFP responses and offer governance-aligned planning and fundraising support.

Subcontracting scale With a lean team (2-10 employees) and $1M-$10M in revenue, growth can come from partnerships or white-label research and strategic planning delivered to larger firms serving education, nonprofits and chambers. Action: pursue partner programs with mid-market consultancies.

Data driven The tech stack (Google Cloud, DataTables, Lodash, reCAPTCHA, etc.) enables interactive dashboards and cloud-based analytics, enabling recurring market intelligence services. Action: package monthly insights and dashboards focused on market trends and resource allocation.

Roadmap expertise Demonstrated ability to lead strategic roadmaps ( Institute project ) makes Baker a fit for institutes, associations, credit unions, and public-sector bodies needing roadmap development and capacity-building engagements. Action: target retainer-based roadmap services with case studies.

Regional reach Based in Ann Arbor with remote delivery, there is potential to expand from Midwest clients to national opportunities in education, nonprofits, and chambers through virtual engagements and university partnerships. Action: develop a national go-to-market and partner network.