Sustainability edge Leverage Bakers Floor & Surface’s emphasis on green processes to position energy-efficient and low-emission refinishing solutions for commercial interiors, appealing to clients prioritizing sustainability.

Rapid execution Target property managers and general contractors with their strong track record of quick, safe, and efficient surface preparation and refinishing, offering fast project turnarounds for tight schedules.

Mid-market focus With revenue in the one to ten million range and a 11-50 employee base, pursue mid-market commercial projects where Bakers can outperform larger incumbents on service quality and locality.

Tech-enabled ops Promote their technology stack that includes Procore, Zendesk, Bluebeam, and Microsoft 365 to position as a digitally integrated partner for project collaboration, issue tracking, and design reviews.

Asset protection pitch Highlight expertise in protecting client assets and properties during refinishing as a risk-mitigation value proposition to owners and facilities teams facing downtime and liability concerns.