Corporate Events Growth BakerStreet already supports business lunches and private banquet rooms with AV capabilities, placing it well for corporate catering, events, and client entertaining. There is an opportunity to formalize corporate event packages, recurring lunch programs for local offices, and partner with event planners to grow banquet and catering revenue.

Tech Driven Upsell With Toast POS and AV equipment, BakerStreet can monetize event-driven upsells like on-site catering add-ons, beverage packages, and seamless billing for events. Propose offering AV-enabled meeting packages, streaming add-ons, and a preferred vendor list to simplify planning for corporate clients.

Digital Marketing Readiness Existing digital infrastructure (Open Graph, JSON-LD, Google Search Console) signals readiness to optimize online reach. Opportunities include local SEO and Google Ads targeting Fort Wayne offices, optimized menus and online reservations, and reputation management to attract weekday lunch business and private events.

Local Partnership Potential Location and scale indicate potential for local B2B partnerships with nearby offices, hotels, and conferences. Develop recurring catering contracts, lunch-and-learn programs, and event collaborations that keep BakerStreet top-of-mind for business entertainment and celebrations.

Special Occasions Upsell Ambience-focused positioning around anniversaries and special occasions creates upsell opportunities for celebratory packages, partnerships with wedding planners or florists, and loyalty or gift-card programs via Toast to encourage repeat visits and referrals.