BAM Software
Gambling Facilities and CasinosCalifornia, United States2-10 Employees
BAM Software and Services provided customized gaming applications to licensed and regulated online and land-based operators, focusing on real-money gaming, racing, tournaments, and skill games. It developed the BAM Interactive Platform, a system for online real-money horse and greyhound racing and competitive games. The company supported this ecosystem through agreements with over three hundred racetracks worldwide, enabling licensed operators to offer real-money wagering that commingles with host track pools and supports live racing. Based in San Francisco, California, the company conducted betting operations in the United States under full licensing and regulatory oversight. The business traces back to 2007, with the initial BAM Interactive Platform launched for Lien Games Racing LLC in 2008 alongside BetAmerica.com, TrackInfo.com, and OnlineRacing.TV. After selling the BAM Interactive Platform and BetAmerica.com to Churchill Downs in 2017, the founders formed Potent Systems to expand pari-mutuel wagering.