Strategic Partnerships Leverage relationships with ski resorts, lodges, and tourism boards across Vermont, New York, Maine, and Canada to secure preferred package deals, exclusive lift-ticket bundles, and co-branded marketing, expanding reach beyond a small team.

Marketing Automation Integrate a CRM with current Mailchimp usage to track inquiries, nurture leads, and automate promotions for seasonality and destination-specific packages, improving conversion with a lean staffing model.

Digital Presence Enhance online visibility for ski vacation packages through targeted SEO and content marketing focused on Northeast destinations; implement analytics and retargeting to capture high-intent travelers and boost inquiries.

Sales Channeling Build a channel sales program with travel advisors, tour operators, and affiliate partners to generate inquiries and bookings while maintaining quality control for a small team.

Package Innovation Develop bundled offerings that combine lodging, transportation, lift tickets, and add-ons, plus seasonal promotions, to diversify revenue streams and appeal to corporate retreats and group trips.