Insights

Digital Innovation BSN has recently launched Bella, a genai-powered 24/7 banking chatbot, demonstrating a strong focus on integrating advanced AI technologies to enhance customer engagement and service delivery, creating opportunities to promote AI and chatbot solutions.

Payment Modernization The partnership with UnionPay International to introduce UnionPay QR payment in Malaysia signals BSN's commitment to expanding digital payment options, offering potential for vendors providing QR code payment systems and contactless transaction solutions.

Financial Literacy Focus BSN has received awards for its initiatives in advancing financial literacy and actively collaborates with educational programs and NGOs, presenting opportunities to offer financial education platforms, customized training programs, or community engagement tools.

Market Expansion With over 9 million customers serving across Malaysia and a robust branch and agent network, BSN provides a significant platform for deploying new banking products, financial services, or digital solutions aimed at retail and underserved markets.

Technological Ecosystem The bank's use of diverse tech stacks including WhatsApp Business, Google Analytics, and Stellar.js indicates openness to adopting innovative digital marketing and analytics tools, making it suitable for partnerships in customer analytics, engagement automation, and data-driven marketing services.

Similar companies to Bank Simpanan Nasional

Bank Simpanan Nasional Tech Stack

Bank Simpanan Nasional uses 8 technology products and services including Trident AB, WhatsApp Business, yellow.ai, and more. Explore Bank Simpanan Nasional's tech stack below.

  • Trident AB
    A/B Testing
  • WhatsApp Business
    Live Chat
  • yellow.ai
    Live Chat
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics
  • Stellar.js
    Web Tools And Plugins

Media & News

Bank Simpanan Nasional's Email Address Formats

Bank Simpanan Nasional uses at least 1 format(s):
Bank Simpanan Nasional Email FormatsExamplePercentage
FirstLast@bsn.com.myJohnDoe@bsn.com.my
50%
First@bsn.com.myJohn@bsn.com.my
36%
First_Last@bsn.com.myJohn_Doe@bsn.com.my
10%
LFirst@bsn.com.myDJohn@bsn.com.my
4%

Frequently Asked Questions

What is Bank Simpanan Nasional's official website and social media links?

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Bank Simpanan Nasional's official website is bsn.com.my and has social profiles on LinkedIn.

What is Bank Simpanan Nasional's NAICS code?

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Bank Simpanan Nasional's NAICS code is 52211 - Commercial Banking.

How many employees does Bank Simpanan Nasional have currently?

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As of December 2025, Bank Simpanan Nasional has approximately 5K employees across 3 continents, including AsiaNorth AmericaOceania. Key team members include Chief Human Capital Officer: I. A. W.Chief Information Officer: A. K.Chief Financial Officer: H. S.. Explore Bank Simpanan Nasional's employee directory with LeadIQ.

What industry does Bank Simpanan Nasional belong to?

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Bank Simpanan Nasional operates in the Banking industry.

What technology does Bank Simpanan Nasional use?

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Bank Simpanan Nasional's tech stack includes Trident ABWhatsApp Businessyellow.aireCAPTCHABootstrapYouTubeGoogle AnalyticsStellar.js.

What is Bank Simpanan Nasional's email format?

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Bank Simpanan Nasional's email format typically follows the pattern of FirstLast@bsn.com.my. Find more Bank Simpanan Nasional email formats with LeadIQ.

When was Bank Simpanan Nasional founded?

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Bank Simpanan Nasional was founded in 1974.

Bank Simpanan Nasional

BankingKuala Lumpur, Malaysia5001-10000 Employees

Motivated by its mission to deliver a better life within the reach of all Malaysians, BSN is committed to be better by pushing its limits to provide comprehensive financial services to all Malaysians. BSN strives to give all Malaysians an equal opportunity to pursue a better and more promising financial future, and be their gateway to a better life. To achieve this, the bank leverages its expertise and experience on financial inclusiveness, supported by a comprehensive product and service range and delivered through multiple touch points in every corner of the country.

Incorporated in 1974, BSN currently has more than 7,200 employees, supported by 390 branches, 38 Micro Centers, 728 Automated Teller Machines (ATMs), 360 Cash Deposit Machines (CDM) and more than 4,000 Registered Banking Agents (Ejen Bank BSN) or EB BSN across the country. BSN has over 9 million customers across Malaysia with retail deposits as of December 2019 amounting more than RM15 billion. 

BSN offers a range of conventional and Islamic savings, wealth management, micro business, personal financing, automobile financing and cards products.

Section iconCompany Overview

Website
bsn.com.my
NAICS Code
52211 - Commercial Banking
Founded
1974
Employees
5001-10000

Section iconFunding & Financials

  • $100M$250M

    Bank Simpanan Nasional's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Bank Simpanan Nasional's revenue is estimated to be in the range of $100M$250M

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