Community Banking Drive Small credit union with a regional focus and a stated emphasis on extraordinary service, quality financial products, and personal financial education, indicating opportunities to offer scalable digital platform enhancements, customer education tools, and member engagement solutions.

Tech Stack Modernization Current technologies include Cloudflare CDN, WordPress, MySQL, WooCommerce, jQuery, Google Maps, HTTP/3, and Cloudflare Insights, suggesting potential for modernization services, security hardening, performance optimization, and data analytics integrations.

Growth Potential Revenue is in the mid single to lower mid double digits with 2-10 employees, indicating an opportunity to offer cost-effective: core banking enhancements, scalable CRM, marketing automation, and MSP-type support to sustain growth.

Competitive Benchmarking Listed peers range from small to large credit unions, signaling a market where differentiators such as digital engagement, education programs, and digital wallet or lending solutions could position Baptist Credit Union favorably against similarly sized institutions.

Sales Outreach Targeting As a smaller, mission-driven credit union with emphasis on service and education, there is potential for partnerships around member education platforms, secure payment solutions, and cost-effective IT services tailored for small financial institutions.