Targeted Financial Education Products InFirst Federal Credit Union launched a custom education suite of products tailored to their members. This presents a sales opportunity for businesses offering complementary financial literacy services or products to enhance the current offerings of InFirst to cater to the financial education needs of their members.

Merger Partnerships InFirst Federal Credit Union has engaged in merger partnerships with other credit unions, such as Fedstar and Arlington Community Federal Credit Union. Sales development representatives can leverage these partnerships to introduce collaborative new products or services to the expanded customer base resulting from these mergers.

Expanding Asset Base With recent mergers and a growing asset base of over $700 million, InFirst Federal Credit Union presents an opportunity for sales professionals targeting financial institutions to offer specialized financial solutions or services that cater to larger credit unions experiencing expansion and increased financial capabilities.

Google Ads & Web Technology Solutions InFirst Federal Credit Union utilizes Google Ads Conversion Tracking and a range of web technologies like Google Tag Manager and Webpack. This highlights a sales opportunity for tech companies providing digital marketing solutions, analytics tools, and web development services to enhance InFirst's online presence and customer engagement.

Membership Engagement Solutions InFirst serves a diverse membership base and actively partners with organizations like The Humble Hustle Company to offer financial literacy seminars. Sales development representatives can explore opportunities to provide customized engagement solutions, digital platforms, or tools that enhance member interactions and promote financial wellness.