Custom Fabric Expertise Baraboo Awning specializes in bespoke fabric craftsmanship with over 80 years of experience, creating eye-catching awnings and custom covers that appeal to both residential and commercial clients looking for high-quality, tailored outdoor solutions.

Diverse Product Range In addition to awnings, the company manufactures boat covers, porch curtains, and provides tent and party rentals, offering multiple avenues to expand their customer base in outdoor leisure, events, and marine markets.

Digital Presence Utilizing platforms like Shopify and Google Maps suggests active online engagement and potential for e-commerce growth, making it an effective channel to reach new customers seeking custom outdoor fabrics and related products.

Market Positioning Positioned as a leader in its niche with a long-standing history, Baraboo Awning can leverage its reputation to target small to medium-sized businesses and homeowners seeking premium, custom outdoor fabric solutions.

Growth Opportunities With a revenue range of up to $10 million and a small yet experienced team, there is potential to expand sales by targeting neighboring markets, increasing online marketing efforts, and developing new fabric-based products for outdoor living and marine markets.