Growth and recognition Target firms with growing real estate and litigation needs, leveraging BFKN’s recent hires and leadership appointments (e.g., new real estate associate, co-chair in Litigation) as proof of expanding capacity and deeper expertise to win larger or more complex matters.

Midmarket strength Position BFKN as a strong mid-sized law firm option for national and international clients seeking top-tier service with a more flexible, partner-led approach, supported by Vault and Benchmark rankings that highlight quality and potential cost-efficiency.

Technology adoption Highlight investments in security and IT infrastructure (CrowdStrike, VMware, Citrix, Entra ID) to appeal to risk-conscious clients in regulated sectors; offer tailored cybersecurity and data governance services as cross-sell opportunities.

Diverse talent appeal Leverage the firm’s strategic focus on recruiting diverse talent to engage clients prioritizing DEI in supply chains and vendor risk, offering advisory and compliance support in areas like employment, compensation & benefits, and corporate governance.

Industry breadth Showcase capabilities across Bankruptcy & Creditor Rights, Intellectual Property, Real Estate, Tax & Business Planning, and Luxury/Motor Vehicle sectors to pursue sector-focused bids and cross-sell integrated service packages to existing clients with multi-disciplinary needs.