Global footprint Baker McKenzie is a large, multinational law firm with 10001+ employees and revenue over 10B, indicating a capacity to engage in cross-border, complex transactions across diverse jurisdictions. This presents opportunities to pitch multi-regional legal support, international contract work, and global governance services to multinational clients expanding or centralizing operations.

Strategic growth hires Recent leadership and partner hires in dispute resolution and trade indicate a focus on expanding key practice areas and regional leadership. Use this to approach clients facing growing cross-border disputes, trade compliance, and supply chain challenges, offering integrated dispute resolution, regulatory, and transactional support.

Pro bono and ESG Active pro bono and community impact initiatives, including partnerships with MassAppleseed and recognition for expanding access to legal information for homeless youth, highlight a strong social responsibility profile. Leverage this to engage potential clients on ESG and corporate social responsibility programs, beyond purely legal services.

Tech-enabled delivery A tech stack spanning Optimizely, iCIMS, AWS, SAP, Boomi and collaboration tools suggests mature digital capabilities for client onboarding, data-driven matter management, and scalable service delivery. Propose efficiency-focused solutions such as streamlined regulatory compliance programs, automated document review, and secure cross-border collaboration platforms.

Significant sector activity High-profile engagements with CMA CGM Group and terminal development in Saudi Arabia signal readiness for large-scale, complex transactions and infrastructure projects. Target clients in shipping, logistics, infrastructure, and energy sectors requiring multi-jurisdictional counsel, JV structuring, and project finance expertise.