Expanding Franchise Network Recent expansion efforts, including opening multiple new locations in Georgia, Alabama, Florida, and South Dakota, suggest strong growth momentum and increasing franchise opportunities that can be leveraged for increased automation solutions.

Strategic Acquisition Growth The acquisition by WOWorks in 2022 indicates a focused growth strategy and potential for integrations or upgrades in operational technology, providing sales opportunities in automation and technology modernization.

Innovative Menu Launches Introducing new menu items like Chef Curated Quesadilla and Lifestyle Bowls shows a commitment to culinary innovation, which could be complemented with automation and tech solutions in kitchen operations and order processing.

Investment in Digital Marketing The use of multiple digital tools and recent online marketing efforts demonstrate a focus on customer engagement strategies, opening avenues for automation in digital marketing, customer relationship management, and analytics.

Market Position & Growth With reported revenue between 25 and 50 million dollars and a relatively small team size, Barberitos presents an attractive target for scalable automation solutions that optimize operational efficiency as the business continues to grow.