Insights

Heritage & Premium Appeal Barbour’s strong legacy and reputation for high-quality, weather-resistant apparel position it as an ideal brand for premium outdoor and lifestyle markets. Collaborations with fashion and footwear brands like Sorel, Tuckernuck, and Crocs indicate a willingness to expand through limited editions and cross-category partnerships, offering opportunities to craft tailored marketing and product initiatives targeting consumers seeking reliability combined with style.

Global Expansion Opportunities With a presence in over 55 countries including Europe, the US, and Asia, Barbour’s international footprint suggests potential growth in emerging markets and high-growth regions. Developing region-specific campaigns, local collaborations, and expanding distribution channels could unlock additional sales channels and increase brand penetration in diverse geographic markets.

Sustainability Focus Barbour’s Wax for Life initiative and commitment to repair, re-waxing, and upcycling reflect a sustainability-centered approach that resonates with eco-conscious consumers. Leveraging this green ethos in targeted marketing efforts and developing products with sustainable materials could attract a dedicated segment of environmentally aware buyers.

Innovative Collaborations Recent partnerships with brands like Alexa Chung and Saturday Surf showcase Barbour’s openness to merging heritage with modern aesthetics and lifestyle trends. Exploring partnerships with emerging outdoor, streetwear, or tech brands can create new product lines appealing to younger, trend-sensitive demographics while reinforcing the brand’s relevance.

Growth in Lifestyle & Accessories The diversified product offering—including footwear, accessories, and lifestyle collections—alongside its historical focus on jackets offers potential to expand into adjacent categories. Developing targeted collections for specific outdoor activities, travel, or casual urban wear can open up additional sales opportunities and strengthen brand loyalty across multiple consumer segments.

Barbour Tech Stack

Barbour uses 8 technology products and services including cdnjs, Module Federation, CloudSuite, and more. Explore Barbour's tech stack below.

  • cdnjs
    Content Delivery Network
  • Module Federation
    Development
  • CloudSuite
    E-commerce
  • NuORDER
    E-commerce Platforms
  • IBM
    IT
  • JSON-LD
    Javascript Frameworks
  • macOS
    Operating Systems & Computing Languages
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Barbour's Email Address Formats

Barbour uses at least 1 format(s):
Barbour Email FormatsExamplePercentage
First.Last@barbour.comJohn.Doe@barbour.com
96%
First@barbour.comJohn@barbour.com
4%

Frequently Asked Questions

What is Barbour's official website and social media links?

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Barbour's official website is barbour.com and has social profiles on LinkedIn.

How much revenue does Barbour generate?

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As of December 2025, Barbour's annual revenue is estimated to be $13M.

What is Barbour's NAICS code?

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Barbour's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Barbour have currently?

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As of December 2025, Barbour has approximately 970 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: M. P.Chief Executive Officer: J. B.Chief Financial Officer: F. B.. Explore Barbour's employee directory with LeadIQ.

What industry does Barbour belong to?

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Barbour operates in the Retail Apparel and Fashion industry.

What technology does Barbour use?

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Barbour's tech stack includes cdnjsModule FederationCloudSuiteNuORDERIBMJSON-LDmacOSjQuery Validation Plugin.

What is Barbour's email format?

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Barbour's email format typically follows the pattern of First.Last@barbour.com. Find more Barbour email formats with LeadIQ.

When was Barbour founded?

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Barbour was founded in 1894.

Barbour

Retail Apparel and FashionEngland, United Kingdom501-1000 Employees

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. These first weather resistant items quickly established Barbour’s reputation for innovation and quality. Today, Barbour remains a fifth generation family business. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside.  The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. Barbour International, the collection for men and women inspired by Barbour’s motorcycle heritage established in 1936, is now a separate stand alone brand with its own identity. 
 
In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments.  Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative.  Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1894
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Barbour's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Barbour's revenue is estimated to be in the range of $500M$1B

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