Insights

Sustainability Collaboration Barbour has a strong focus on extending garment life through Wax for Life, Re-Waxed services, and the Re-Loved upcycling initiative, creating partnership opportunities with retailers and brands seeking sustainable capsule collaborations.

Expansion & Capacity Recent facility and office expansions in South Shields indicate growing demand and capacity to fulfill international orders; this presents sales opportunities for logistics providers, manufacturing partners, and wholesale channels in new regions.

Heritage Luxury Appeal Barbour’s premium wax jackets and heritage-inspired collections position the brand well for high-end department stores, premium retailers, and exclusive collaborations with like-minded fashion labels.

Digital & E‑commerce A tech stack including Shopify, Salesforce, Azure DevOps and Canva suggests a mature omnichannel strategy; opportunities exist to enhance parts of the customer journey, loyalty programs, and B2B wholesale platforms.

Global Growth Sold in over 55 countries with growing international demand, Barbour is a strong candidate for regional distribution partners, multilingual marketing agencies, and localized product licensing deals to accelerate market penetration.

Similar companies to Barbour

Barbour Tech Stack

Barbour uses 8 technology products and services including Canva, Qlik, Microsoft SharePoint, and more. Explore Barbour's tech stack below.

Media & News

Barbour's Email Address Formats

Barbour uses at least 2 email formats:
Barbour Email FormatsExamplePercentage
First.Last@barbour.comJohn.Doe@barbour.com
94%
First@barbour.comJohn@barbour.com
6%

Frequently Asked Questions

What is Barbour's official website and social media links?

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Barbour's official website is barbour.com and has social profiles on LinkedIn.

How much revenue does Barbour generate?

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As of August 2026, Barbour's annual revenue is estimated to be $500M - $1B.

What is Barbour's SIC code and NAICS code?

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Barbour's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Barbour have currently?

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As of August 2026, Barbour has approximately 1.1K employees across 6 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer: J. B., Head Of Merchandising & Wholesale Planning: C. D. and Head Of Menswear (mat Cover): N. L. Explore Barbour's employee directory with LeadIQ.

What industry does Barbour belong to?

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Barbour operates in the Retail Apparel and Fashion industry.

What technology does Barbour use?

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Barbour's tech stack includes Canva, Qlik, Microsoft SharePoint, Salesforce, Azure DevOps, Shopify, Cisco and Atlassian Confluence.

What is Barbour's email format?

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Barbour's email format typically follows the pattern of First.Last@barbour.com. Find more Barbour email formats with LeadIQ.

When was Barbour founded?

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Barbour was founded in 1894.
Barbour logo

Barbour

Retail Apparel and FashionEngland, United Kingdom1001-5000 Employees

Barbour is a long-standing British retailer in the apparel and fashion sector, based in Jarrow in the North East of England. It was founded in 1894 in South Shields by John Barbour to provide weatherproof oilskins for sailors, fishermen, and dockers, a lineage that established its reputation for innovation and quality. The business remains a fifth-generation family company led by Chairman Dame Margaret Barbour, with wax jackets still handmade at the South Shields factory and Barbour International operating as a separate brand. It offers a wardrobe of functional clothing, footwear, and accessories inspired by the British countryside, sold across more than 55 countries. The Wax for Life program provides re-waxing, repairs, and an upcycling initiative, with over 70,000 wax garments processed annually. In 2026, Barbour International announced a collaboration with New Era Cap, reflecting ongoing brand expansion and partnership activity.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1894
Employees
1001-5000

Section iconFunding & Financials

  • $500M - $1B

    Barbour's revenue is estimated to be in the range of $500M - $1B

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