Insights

Heritage & Authenticity Barbour's long-standing history since 1894 and its reputation for high-quality, weather-resistant apparel position it as a premium British heritage brand. This appeals to consumers seeking authentic, classic outerwear premium products, creating opportunities to target markets that value tradition and craftsmanship.

Sustainability Initiatives With programs like Wax for Life, repair, re-waxing, and upcycling efforts demonstrate Barbour's commitment to circular fashion and extending product lifespan. Selling related accessories, repair services, or eco-conscious collections could attract environmentally-minded customers and open new revenue streams.

Growing International Presence Operating in over 55 countries with a strong foothold in Europe, North America, and Asia, Barbour's expanding global footprint indicates potential for targeted expansion into emerging markets and partnerships with local distributors to increase sales of its timeless outerwear and accessories.

Strategic Collaborations Recent limited-edition collaborations with brands like Sorel, Crocs, and Tuckernuck highlight Barbour's ability to leverage partnerships for fresh product offerings. Engaging in more such collaborations, especially with lifestyle, outdoor, or fashion icons, can boost brand visibility and attract new customer segments.

Digital & Retail Innovation Utilizing a diverse tech stack and engaging in e-commerce platforms like NuORDER signals openness to digital retail growth. Enhancing online presence, personalized shopping experiences, and seamless omnichannel services can drive increased sales, especially among younger and tech-savvy consumers.

Barbour Tech Stack

Barbour uses 8 technology products and services including cdnjs, Module Federation, CloudSuite, and more. Explore Barbour's tech stack below.

  • cdnjs
    Content Delivery Network
  • Module Federation
    Development
  • CloudSuite
    E-commerce
  • NuORDER
    E-commerce Platforms
  • IBM
    IT
  • JSON-LD
    Javascript Frameworks
  • macOS
    Operating Systems & Computing Languages
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Barbour's Email Address Formats

Barbour uses at least 1 format(s):
Barbour Email FormatsExamplePercentage
First.Last@barbour.comJohn.Doe@barbour.com
95%
First@barbour.comJohn@barbour.com
5%

Frequently Asked Questions

Where is Barbour's headquarters located?

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Barbour's main headquarters is located at J Barbour & Sons, South Shields, Tyne and Wear NE34 9PD, GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Barbour's official website and social media links?

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Barbour's official website is barbour.com and has social profiles on LinkedIn.

How much revenue does Barbour generate?

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As of October 2025, Barbour's annual revenue is estimated to be $13M.

What is Barbour's NAICS code?

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Barbour's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Barbour have currently?

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As of October 2025, Barbour has approximately 956 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: M. P.Chief Executive Officer: J. B.Chief Financial Officer: F. B.. Explore Barbour's employee directory with LeadIQ.

What industry does Barbour belong to?

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Barbour operates in the Retail Apparel and Fashion industry.

What technology does Barbour use?

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Barbour's tech stack includes cdnjsModule FederationCloudSuiteNuORDERIBMJSON-LDmacOSjQuery Validation Plugin.

What is Barbour's email format?

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Barbour's email format typically follows the pattern of First.Last@barbour.com. Find more Barbour email formats with LeadIQ.

When was Barbour founded?

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Barbour was founded in 1894.
Barbour

Barbour

Retail Apparel and FashionUnited Kingdom501-1000 Employees

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. These first weather resistant items quickly established Barbour’s reputation for innovation and quality. Today, Barbour remains a fifth generation family business. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside.  The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. Barbour International, the collection for men and women inspired by Barbour’s motorcycle heritage established in 1936, is now a separate stand alone brand with its own identity. 
 
In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments.  Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative.  Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Section iconCompany Overview

Headquarters
J Barbour & Sons, South Shields, Tyne and Wear NE34 9PD, GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1894
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Barbour's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Barbour's revenue is estimated to be in the range of $500M$1B

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