Insights

Heritage and Lifestyle Appeal Barbour's rich history rooted in British craftsmanship combined with its modern lifestyle branding presents an opportunity to target premium consumers seeking authentic, durable outdoor apparel with a heritage story.

Sustainable Innovation With initiatives like Wax for Life and Re-Loved upcycling programs, Barbour appeals to environmentally conscious customers, making it a strong candidate for collaborations and products emphasizing sustainability.

Expanding International Reach Operating in over 55 countries and partnering with global brands like Sorel and Crocs, Barbour's international presence indicates potential for sales expansion through localized marketing and exclusive regional collections.

Lifestyle and Celebrity Collaborations Barbour’s recent partnerships with celebrities and TV brands, along with collaborations for limited-edition collections, open doors to connect with a broader audience through influencer marketing and targeted brand activations.

Digital Engagement Strategies Utilizing innovative tech stacks and digital platforms, Barbour offers opportunities to enhance e-commerce experiences, digital campaigns, and data-driven personalized marketing to boost sales and customer loyalty.

Barbour Tech Stack

Barbour uses 8 technology products and services including cdnjs, Module Federation, CloudSuite, and more. Explore Barbour's tech stack below.

  • cdnjs
    Content Delivery Network
  • Module Federation
    Development
  • CloudSuite
    E-commerce
  • NuORDER
    E-commerce Platforms
  • IBM
    IT
  • JSON-LD
    Javascript Frameworks
  • macOS
    Operating Systems & Computing Languages
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Barbour's Email Address Formats

Barbour uses at least 1 format(s):
Barbour Email FormatsExamplePercentage
First.Last@barbour.comJohn.Doe@barbour.com
95%
First@barbour.comJohn@barbour.com
5%

Frequently Asked Questions

Where is Barbour's headquarters located?

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Barbour's main headquarters is located at Jarrow, England ne34 9pd United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Barbour's official website and social media links?

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Barbour's official website is barbour.com and has social profiles on LinkedIn.

How much revenue does Barbour generate?

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As of February 2026, Barbour's annual revenue is estimated to be $13M.

What is Barbour's SIC code NAICS code?

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Barbour's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Barbour have currently?

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As of February 2026, Barbour has approximately 982 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: M. P.Chief Executive Officer: J. B.Chief Financial Officer: F. B.. Explore Barbour's employee directory with LeadIQ.

What industry does Barbour belong to?

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Barbour operates in the Retail Apparel and Fashion industry.

What technology does Barbour use?

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Barbour's tech stack includes cdnjsModule FederationCloudSuiteNuORDERIBMJSON-LDmacOSjQuery Validation Plugin.

What is Barbour's email format?

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Barbour's email format typically follows the pattern of First.Last@barbour.com. Find more Barbour email formats with LeadIQ.

When was Barbour founded?

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Barbour was founded in 1894.

Barbour

Retail Apparel and FashionEngland, United Kingdom501-1000 Employees

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. These first weather resistant items quickly established Barbour’s reputation for innovation and quality. Today, Barbour remains a fifth generation family business. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside.  The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. Barbour International, the collection for men and women inspired by Barbour’s motorcycle heritage established in 1936, is now a separate stand alone brand with its own identity. 
 
In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments.  Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative.  Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Section iconCompany Overview

Headquarters
Jarrow, England ne34 9pd United Kingdom
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1894
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Barbour's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Barbour's revenue is estimated to be in the range of $500M$1B

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