BARC India Employee Directory
Broadcast Media Production and DistributionMaharashtra, India201-500 Employees
BARC India is a Mumbai-area organization in the broadcast media production and distribution industry, headquartered in Parel, Maharashtra, India, and employing 201-500 people. It serves as a source of TV viewership data in India, providing credible estimates of What India Watches and supporting planning and content decisions for broadcasters and advertisers. The company manages the world’s largest and most diverse TV measurement system, delivering minute-by-minute viewing data across about 210 million TV homes (roughly 892 million viewers). It emphasizes a robust technology backbone and measurement science, and maintains a collaborative, cross-functional work environment; it has been certified as a Great Place to Work for three consecutive years. In 2026, BARC India integrated with Nielsen and launched BARC | Nielsen ONE Ads, and piloted a unified measurement framework across linear TV, connected TV, and mobile streaming.