Insights

Data-Driven Appeal BARC India's extensive TV viewership data covering 210 million households offers a valuable opportunity for brands and advertisers seeking precise audience insights to optimize their ad campaigns and content strategies.

Technological Edge With a robust, future-ready technology backbone and utilization of advanced analytics and measurement science, BARC India is positioned to attract clients looking for innovative solutions for media measurement and audience analysis.

Growth & Leadership Recent leadership appointments and new hires in data science and measurement science highlight BARC India's focus on expanding its capabilities, providing opportunities to offer tailored analytics, consulting, and customized measurement solutions.

Market Expansion As the company continues launching new reports like weekly TRP data and investing in premium viewership measurement tools, there is a potential to collaborate on expanding data services and providing supplementary analytics or integrated media solutions.

Brand Credibility Being a certified ‘Great Place to Work’ and demonstrating consistent performance in TV measurement, BARC India can leverage its trusted brand reputation to attract strategic partners, technology vendors, and digital media companies seeking reliable viewership data.

BARC India Tech Stack

BARC India uses 8 technology products and services including Microsoft 365, Slick, Moment.js, and more. Explore BARC India's tech stack below.

  • Microsoft 365
    Email
  • Slick
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Wow
    Marketing Analytics
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • GoDaddy
    Web Hosting
  • Twitter
    Widgets

BARC India's Email Address Formats

BARC India uses at least 1 format(s):
BARC India Email FormatsExamplePercentage
First.Last@barcindia.co.inJohn.Doe@barcindia.co.in
48%
FirstLast@barcindia.co.inJohnDoe@barcindia.co.in
2%
First.Last@barcindia.co.inJohn.Doe@barcindia.co.in
48%
FirstLast@barcindia.co.inJohnDoe@barcindia.co.in
2%

Frequently Asked Questions

What is BARC India's official website and social media links?

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BARC India's official website is barcindia.co.in and has social profiles on LinkedIn.

What is BARC India's SIC code NAICS code?

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BARC India's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 515 - Broadcasting (except Internet).

How many employees does BARC India have currently?

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As of December 2025, BARC India has approximately 501 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: N. C.Cto & Cio: M. K. U.Chief Financial Officer: A. G.. Explore BARC India's employee directory with LeadIQ.

What industry does BARC India belong to?

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BARC India operates in the Broadcast Media Production and Distribution industry.

What technology does BARC India use?

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BARC India's tech stack includes Microsoft 365SlickMoment.jsWowCloudflare Bot ManagementGoogle Tag ManagerGoDaddyTwitter.

What is BARC India's email format?

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BARC India's email format typically follows the pattern of First.Last@barcindia.co.in. Find more BARC India email formats with LeadIQ.

When was BARC India founded?

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BARC India was founded in 2012.

BARC India

Broadcast Media Production and DistributionMaharashtra, India501-1000 Employees

BARC India is the trusted source of TV viewership data in India. Our data provides a credible estimate of What India WatchesTM which drives efficiencies in planning and execution of ad campaigns as well as in content decisions of broadcasters.

We manage the world’s largest and most diverse TV measurement system which provides granular, minute by minute reports of TV viewing across 210 million TV homes in India (which equates to ~892 million viewers).

We are driven by the commitment to deliver excellence to our stakeholders and customers. This commitment is built upon a robust, future-ready technology backbone and global best-practices in the area of measurement science.

The collaborative, cross-functional and vibrant work environment at BARC India attracts and nurtures a young and diverse talent pool which drives excellence in the delivery of our services. This is testified to by the trust that our data users place in us, week upon week.

BARC India has been certified as a ‘Great Place to Work’ for 3 years in a row.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
515 - Broadcasting (except Internet)
Founded
2012
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    BARC India's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BARC India's revenue is estimated to be in the range of $1M$10M

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