Barcel USA Employee Directory
Food and Beverage ServicesTexas, United States501-1000 Employees
Barcel USA operates as the United States snack division of Grupo Bimbo, involved in manufacturing, distributing, and selling a range of snack products. It is headquartered in Coppell, Texas, and pursues high quality across its sweet, spicy, and mixed flavor offerings. The business targets large U.S. markets where demand for convenient, packaged snacks remains strong. It competes in the food and beverage services sector with a focus on consumer packaged goods for retailers and foodservice channels. As part of an established multinational, Barcel USA leverages its parent company's scale to reach a broad customer base within the United States. In early 2026, the company announced the upcoming launch of Fuego Hot Sauce under its Takis brand, with the product slated for release in June 2026.