Student-led prestige BARE Magazine is UC Berkeley’s premier arts, fashion, and lifestyle publication with a strong campus presence and national recognition, presenting an opportunity to align brand messaging with a high-profile university audience.

Print and digital reach The publication delivers an all-color print issue twice a year and a high-traffic blog with substantial monthly readership, enabling multi-channel marketing campaigns and bundled ad partnerships.

Tech and analytics Existing tech stack includes WordPress, Google Analytics, and Tag Manager, suggesting readiness for integrated online campaigns, sponsorships, and performance tracking for measurable ROI.

Growth potential Revenue is reported in the mid to high tens of millions, indicating scale and the potential for premium content partnerships, sponsored sections, or educational program collaborations with a large, youthful audience.

Talent pipeline An all-student production model positions the brand as a gateway to emerging creators, offering opportunities for internships, brand ambassador programs, and early access collaborations with fashion and lifestyle brands.